ANN ARBOR, Mich. - July 09, 2015 - (BUSINESS WIRE) - TITLE Boxing Club, a boxing fitness franchise that offers explosive total-body boxing and kickboxing fitness workouts, recently hired Susan Boresow as company President, promoted former president John Rotche to Chief Executive Officer and added Alex Roberts as Chief Development Officer.
As a marketing-industry leader, Boresow has steered brand vision casting for some of the most-recognized names in franchising, including McDonald's, Sport Clips, Cold Stone Creamery, Pump it Up and Godfather's Pizza. Most recently she served as the Chief Marketing Officer for the membership-based therapeutic massage giant, Massage Envy. Boresow has been responsible for executing compelling marketing programs along with excelling in membership-sales based models and brings a wealth of knowledge to the TITLE Boxing Club team.
In her new role at TITLE Boxing Club, Boresow will be tasked with the important job of formulating and developing strategies that will help guide the direction and evolution of the brand, strengthen franchisee relationships and evolve TITLE Boxing Club’s vision and mission.
“TITLE Boxing Club is a rising star with tremendous potential to dominate the fitness segment,” Boresow said. “As President, I have an incredible opportunity to apply best practices that I’ve utilized across multiple franchise brands, including several with membership models. With John Rotche’s guidance as CEO and the strength of the entire leadership team, there’s no limit to what we can accomplish.”
Rotche has been pivotal in driving the success of TITLE Boxing Club over the past three years, growing the brand from 50 units to more than 500 units open and under development throughout the United States and Mexico. Rounding out the highly-regarded executive team is Alex Roberts, a seasoned franchise executive, who has been hired as Chief Development Officer (CDO) for the brand. In his new role, Roberts will be responsible for the domestic and international growth of the award-winning fitness franchise and brings with him extensive sales and development experience, including 10 years in leadership positions with multi-brand franchisor Service Brands International (SBI). Tom Lyons will assume the role of Chairman and Co-Founder of TITLE Boxing Club and will continue to maintain an active position within the company.
With 150 locations open across the country and more than 400 in development, TITLE Boxing Club is carving a niche in the crowded fitness segment. The 30-, 60-, and 75-minute workouts guarantee results and take place in a welcoming environment. TITLE Boxing Club focuses on fitness—not fighting—and offers members an interval-based workout program that combines bouts of intense cardio and boxing exercises with short periods of active rest. Further setting TITLE Boxing Club apart as a club that provides intense workouts with guaranteed results and a life changing experience, Inc. Magazine recently named the company on their prestigious 5000 List, coming in at No. 202 for the 2014 rankings.
TITLE Boxing Clubs offer explosive trainer-led, total-body boxing and kickboxing fitness workouts that help women and men burn up to 1,000 calories an hour in group classes. TITLE Boxing Club was founded by retired professional boxer and promoter Danny Campbell and Kansas businessmen Tom Lyons. Current ownership is under Lyons, Campbell, Rotche and Rick Washburn. The company is currently ranked No. 230 on 2015’s Entrepreneur magazine 35th Annual Franchise 500® list, No. 9 on the magazine’s prestigious 2014 “Top New Franchise” list and No. 36 on the 2014 “Fastest Growing Franchise” list. TITLE Boxing Club is also ranked No. 202 on the 2014 Inc. 5000 list of America’s fastest-growing, privately-held companies and No. 347 on 2014 Franchise Times Top 200 (Plus 300) list. For more information on TITLE Boxing Club, visit www.TITLEBoxingClub.com. To learn more about the fitness franchise opportunity, visit www.TITLEFranchise.com.
SOURCE TITLE Boxing Club®
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