YO! Sushi Chain Gearing-Up for Rapid U.S. Expansion

Paramus, NJ - July 09, 2015 - (PR.com) - YO! Sushi, the wildly popular international Japanese restaurant brand, which already operates 86 branches worldwide, has opened its second U.S. location at Westfield Garden State Plaza in Paramus, NJ, with plans for more openings in Short Hills, NJ and Tampa, FL in the fall.

In 1997, YO! Sushi opened their Japanese "kaiten," or conveyor belt-style, fast-casual sushi restaurant in London to critical acclaim. The interactive – and downright engrossing – style of eating is a glimpse at the hustle-and-bustle of Tokyo’s technicolored, food culture. Guests simply take a seat at the bar or in a booth and directly grab the bright neon, domed plates from the conveyor belt that seamlessly circles the entirety of the restaurant with the chef’s sashimi, salads, hand rolls, and daily desserts.

Not only is this style of ordering fun and easy, but also couldn’t be more practical and affordable, so get ready for a stack of towering, neon plates at your table. Each colored plate is specific to a price ranging from $3 to $7 for the high-quality, authentic, and sustainably-sourced dishes including the YO! Roll with premium salmon, avocado, smelt roe, and mayonnaise, and the Salmon Dragon Roll made with crab salad, avocado, and shichimi (chili) powder with salmon topping.

Guests can also opt for a more traditional style of service and order hot food favorites like crunchy Chicken Kara Age marinated in sake and soy, or pan-fried Vegetable Yakisoba Noodles in a mildly spiced, tangy sauce with vegetables from a server. The wait-staff is plentiful and informative on the ordering process – there’s even a little “Help” button located at each booth to call a server over.

The YO! Sushi U.S. locations in Sarasota, FL and Paramus, NJ have the set the stage for the company’s rapid expansion into the United States. The YO! Sushi brand operates 87 restaurants in 7 countries: 74 in the UK and 11 franchises overseas in Ireland, Norway, Denmark and Dubai.

About YO! Sushi

Founded in 1997, YO! Sushi was the first to bring the concept of a Japanese "kaiten" sushi bar that delivered food via a conveyor belt to the UK. Customers lined-up around the block as YO! Sushi gave the capital a slice of urban Tokyo. The experience was fun and the food revolutionary. AA Gill (Sunday Times) described it as “the best sushi in London" and Fay Maschler (Evening Standard) commented, “I have seen the future and it is fun." To this day, YO! Sushi’s dishes are freshly prepared in our restaurants daily. Although sushi is at the heart of the concept, there's a choice of over 80 Japanese inspired items, including delicious soups, rice or noodle-based dishes, salads, tempura and hot classics like Chicken Katsu Curry, Salmon Firecracker Rice and Yakisoba noodles.

YO! Sushi - Fast, Fun, Fresh Facts:

  • YO! Sushi’s first restaurant, Poland Street in London, opened in 1997
  • YO! Sushi currently has 73 U.K. and 13 international restaurants
  • Overseas restaurants located in: Ireland (2), Norway (2) Denmark (1), the Middle East (6) and the U.S. (2)

The U.S. launch sees the opening of 2 restaurants in Westfield Garden State Plaza in Paramus, New Jersey and at The Mall at University Town Center in Sarasota, Florida, with more to come in Short Hills, NJ and Tampa, FL.

86 YO! Sushi’s worldwide, which serve approximately 7 million guests per year.

Voted the U.K.’s most trusted restaurant brand following a report from the Human Era Index, January 2014.



Mindy Valone
YC Media
212 609 5009


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