Massage Heights Co-Founder Selected To Participate In Reebok Crossfit Games

Wayne Evans One of 80 Selected to Participate in Elite Competition July 21-23

July 13, 2015 // Franchising.com // SAN ANTONIO – Wayne Evans, co-founder of Massage Heights and current Vice President of Human Resources for the franchise, has been selected to participate in the 2015 Reebok CrossFit Games, held July 21 to 23 at the StubHub Center in Carson, California.

Evans secured his spot by placing 11th out of 2,600 participants that tried out to compete for the title of Fittest on Earth™. He is currently ranked 12th in the world in the 55 to 59-year-old age group.

As Wayne prepares for the games his workouts become more intense, making regular massage therapy an important part of his training regimen. While exercising at a high intensity rate, as CrossFit athletes do, the body produces lactic acid and general toxins in the muscles that interfere with electrical signals, slow energy reactions and impair muscle contractions. Incorporating therapeutic massage in a fitness regimen can help the training and recovery process for an athlete’s body, increase range of motion by lengthening the muscles, reduce muscle fatigue, soreness, inflammation and pain while also increasing blood flow and circulation.

To train for the event, Evans exercises rigorously five times per week. He hopes to place in the top five in the upcoming competition.

“This has been a dream of mine for so long. I was a collegiate track and field athlete with dreams of making it to the Olympic games, but after graduation my life took a different direction. Now I’m 54 years old and headed to the World CrossFit games,” says Evans. “Determination, discipline and massage are what it takes, along with an amazing support staff. I’ve seen first-hand how CrossFit has changed people’s lives and health for the better and I am no exception.”

Follow Wayne's journey on social media using the tag #ElevateYourFitness and #TeamWayne. To learn more about Wayne’s road to the games, visit http://www.massageheights.com/landing-pages/crossfit.

About Massage Heights

Massage Heights is a family owned, membership-based therapeutic services franchise company that provides Members and Guests convenient, professional, affordable resort-quality massage and facial services that help people achieve a balanced and healthy lifestyle, in an upscale Retreat environment. Regular massage and skin therapy services help people look and feel better from the inside out by aiding in the reduction of stress, pain management and increased relaxation, all resulting in the ability to tackle daily life with a higher level of vitality and positivity, truly elevating the everyday.

Massage Heights was founded in San Antonio, Texas in 2004. Today, we have more than 120 locations open in the US and Canada with aggressive growth planned across the United States and internationally in the next five years. The company was featured on the CBS hit reality series Undercover Boss in December 2013, was ranked 33rd Top Franchise to own in 2013 by Franchise Business Review, ranked 259 in Entrepreneur Magazine’s Franchise 500 list for 2014, in Franchise Times’ Next 300 list for 2013, cited in USA Today Top Franchise for Minorities for 2013, recognized in Franchise Times as one of the smartest growing companies in franchising for 2014, and is a member of the International Franchise Association (IFA).

SOURCE Massage Heights

Media Contact:

Katie Volney
Lola Red
katie@lolared.com
612.333.1723

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