Meineke Selects Clutch to Drive Strategic Customer Experience Program
Automotive service leader partners with Consumer Management innovator to develop industry-leading program built to strengthen customer relationships and enhance the brand experience.
PHILADELPHIA - July 14, 2015 - (BUSINESS WIRE) - Clutch, a pioneering Consumer Management platform that delivers customer intelligence and engagement solutions to premium brands, announced today a strategic partnership with Meineke Car Care Centers. A leader in automotive service, maintenance and repair, Meineke chose Clutch to design and power a comprehensive solution that will enhance Meineke consumer engagement. Built using Clutch’s advanced consumer management technology, the program will focus on delivering value, increased relevancy and stronger, more meaningful consumer-technician relationships throughout the more than 900 centers in North America.
Through the partnership with Meineke, Clutch will deliver personalized consumer experiences, benefits and rewards that will be aligned with individual vehicle maintenance needs and performance desires. The program, will feature cross-channel engagement capabilities, giving Meineke customers robust, personalized communication across digital and traditional channels.
“Meineke customers are family and friends of each of the more than 900 locally owned and operated centers. That makes customer relationships the foundation of our business,” said Artemio Garza, Meineke CMO. “Our goal remains to remove the stress and anxiety from the vehicle maintenance and repair process. This evolution in our customer relationship program will help do that and allow for greater personalization based on individual consumer and vehicle needs, which makes Clutch the ideal partner for Meineke. The result is car care that is easily integrated into our customers’ everyday lives.”
“We’re incredibly excited to partner with one the premier brands in automotive service,” said Ned Moore, Co-founder and CEO of Clutch. “Meineke delivers quality care for millions of automobiles across North America, so it makes perfect sense for the brand to gain a deeper understanding of those drivers in order to deliver them exceptional, personalized car care experiences. We’re proud to be part of this strategic initiative and to help further elevate the Meineke brand as a leader drivers depend on.”
Clutch empowers consumer-focused businesses to identify, target and engage their Most Valuable Customers (MVCs). The company’s advanced Consumer Management (CM) platform integrates traditional point-of-sale (POS) and ecommerce data, along with consumer social and mobile activity to create more meaningful engagements, longer-lasting relationships and most importantly, more successful customers. Headquartered outside of Philadelphia, Pa., Clutch supports over 750 retailers globally and more than 45 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information please visit clutch.com, follow Clutch Holdings on LinkedIn or follow @ClutchSuccess on Twitter.
Meineke Car Care Centers, LLC. is a division of Driven Brands, Inc., the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has over 900 centers that service approximately 3 million cars a year. Over the years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace. Meineke continues to be ranked as one of the best franchise opportunities in the country and has recently won top franchise rankings from Forbes, Franchise Times and Entrepreneur Magazine. For more information, please visit meineke.com
About Driven Brands
The Driven Brands family of automotive companies, headquartered in Charlotte, NC, serves as parent company for several businesses including: MAACO®, Meineke Car Care Centers®, Merlin 200,000 Mile Shops®, Econo Lube & Tune, Pro Oil®, AutoQual®, Aero-Colours® and Drive N Style®. Founded in 1972, MAACO and Meineke Car Care Centers are two of the most iconic brands in the automotive industry and have become a staple in American culture. Driven Brands has more than 1,500 centers across the U.S. and Canada, which are 100 percent owned by franchisees. Combined, all businesses generate over $1 billion in system sales. For more information, visit www.DrivenBrands.com.
Gregory FCA for Clutch