Pump It Up Celebrates 15 Years of Birthdays & Family Fun with First International Location

Pump It Up Celebrates 15 Years of Birthdays & Family Fun with First International Location

Monterrey, Mexico, Chosen as Ideal Setting

TEMPE, Ariz. - July 15, 2015 - (BUSINESS WIRE) - Pump It Up has a lot to celebrate. This year marks the company’s 15th anniversary and it has clearly accomplished its mission to bring joy to kids and create wonderful memories. Over the past 15 years, the company has hosted more than 2.5 million birthday parties and has welcomed more than 80 million kids to play, jump and explore in their play arenas. A major part of the celebration and capstone to these 15 years is the company’s plan to expand internationally, debuting the first Pump It Up in Monterrey, Mexico, achieving a lofty long-time goal.

Pump It Up is the leader in the children’s entertainment category, boasting the best indoor play areas filled with giant inflatables, obstacle courses and a variety of kids entertainment experiences. Since 2000, Pump It Up has opened an impressive 150 locations in 53 markets across the country.

2015 marks a big year for Pump It Up. Projections are marked for 8-10 new stores in the U.S. with an expansion into seven new markets, with the newest location in Monterrey, Mexico. Monterrey is the capital and largest city of the northeastern state of Nuevo León. This new Pump It Up is a more-than-11,000-square-foot, two-story building with spectacular views. This location will also have an outdoor soccer field and an expansive parents’ lounge, making it a truly one-of-a-kind location. The two franchise owners have 20-plus years of experience in business ownership with a strong background in children/family enterprises. This Pump It Up is expected to open November 2015.

Over the next four years, a larger expansion is planned that includes the addition of three more Pump It Up locations in Monterrey, distinguishing the company from its competitors and solidifying its role as the front-runner in the children’s entertainment category.

“Since our inception we have been encouraging kids to play, imagine and have fun,” said Lee Knowlton, CEO of Fun Brands. “This is a very exciting time for us! Celebrating 15 years and expanding internationally is tremendous. What better way to kick off the next 15 years than by launching our first international location? We are thrilled to be able to bring Pump It Up to Monterrey.”

Throwing birthday parties is what Pump It Up does best, so it makes sense that each U.S. location will be hosting a birthday party today, July 15, to celebrate its 15th birthday. From 4:00pm – 6:00pm (local time) every Pump It Up across the country will host a Birthday Bash. Kids are invited to attend this free party filled with lots of jumping, sliding, climbing and, of course, cake! The first 100 kids in attendance will also receive a free goodie bag. Families are encouraged to RSVP to their local store and to visit www.pumpitupparty.com/locations for their nearest location.

About Pump It Up

The national leader in the children’s entertainment category, Pump It Up is a national franchise specializing in private birthday parties and programs like field trips, camps, seasonal events, and Open Jumps − an open-to-the-public jump time offered for kids to engage in active play in a safe and controlled indoor environment. Known by most parents as their “kid’s favorite place,” Pump It Up prides itself on offering a trained, safety-oriented staff committed to serving families in a fun, stress-free environment. For your local Pump It Up location’s holiday hours and events, visit www.pumpitupparty.com.



Claire Holzman
Anderson Advertising & Public Relations



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