Smashburger Announces the Grand Opening of First Alameda Location
Local Residents Can Savor the "Better Burger" on Park Street
DENVER, CO (PRWEB) July 16, 2015 - Smashburger, the nation’s fastest growing “better burger” restaurant, today announced that it will open its first Alameda, Calif., location at 1620 Park Street on Wednesday, July 29, 2015. The restaurant will open at 10:00 AM.
“We are excited to bring Smashburger’s better burger to Alameda. Satisfying and real, basic and good, affordable and fresh – Smashburger is a place with a burger soul,” says Co-Founder and Chief Concept Officer, Tom Ryan. “With a broad menu of handcrafted burgers, chicken, salads, signature sides and handspun shakes, Smashburger has something for everyone and we are proud to be opening another location in the area.”
This new Smashburger in Alameda will feature a menu created with regional flavors and tastes in mind. The menu includes the “Bay Burger” Smashburger and chicken sandwich with baby arugula, sautéed crimini mushrooms, aged Swiss and truffle mayo on a ciabatta bun.
At Smashburger, the secret is in the smash. It starts with 100-percent, fresh, never frozen, All-natural Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on toasted artisan buns and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.
Smashburger has over 325 restaurant locations across the United States and is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches and fresh-tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, Haystack Onions, and Veggie Frites (flash-fried and seasoned carrot sticks and green beans). The restaurant will also serve a selection of beverages including handspun Haagen-Dazs shakes and root-beer floats in frosted mugs.
The 2000 square-foot Smashburger, which has dining room seating for 71 guests, will be the first location to open in the Alameda area. Regular restaurant hours will be 10:00 AM-10:00 PM daily.
Local fans are also encouraged to join Smashburger’s Smash Club. Smash Club members receive the latest news, tastiest promotions and exclusive coupons. For more information on Smashburger, please visit http://www.smashburger.com or check us out on Facebook and Twitter.
Smashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef® burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs shakes. On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides & local craft beer. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners - the private equity firm that Rick and his father Richard own. Smashburger now operates more than 325 corporate and franchise restaurants in 34 states and seven international countries. To learn more, visit http://www.smashburger.com
About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit http://www.consumercp.com.
About Nor Cal Restaurant Group
Nor Cal Restaurant Group is comprised of husband and wife team, Emon and Ladonna Toliver. With 10 years of experience as restaurant owners, the successful duo is the first to debut Smashburger in the Oakland/East Bay Area. Having opened the first restaurant on 40th Street and San Pablo Avenue in Emeryville, Calif., Nor Cal Restaurant Group are currently developing two additional sites for 2016 with a total of four more over the next five years. Committed to providing employment to the community, each new space will employ 20 to 25 people. The pair also own and operate four Wingstop locations in the Bay Area.