STAMFORD, Conn. - July 15, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced an agreement with Desarrollos Hoteleros Guanacaste S.A. (DHG) to debut the iconic W brand in Costa Rica. W Costa Rica – Reserva Conchal will be the brand’s first tropical escape in Latin America, redefining the local luxury resort experience with its cutting-edge design, energetic DNA and Whatever/Whenever service philosophy, all set against a backdrop of spectacular shorelines, vast volcanoes and magnificent mountain ranges.
“As we continue to pursue aggressive expansion in Latin America, the agreement to develop W Costa Rica – Reserva Conchal is an exciting addition to our pipeline,” said Jorge Giannattasio, Senior Vice-president and Chief of Latin America Operations for Starwood Hotels & Resorts. “Following the recent successful opening of W Bogota, we are eager to premiere the iconic W brand in new countries in the region and look forward to bringing the brand to Panama in 2017, followed by Costa Rica in 2019.”
True to the W brand’s promise of transforming each destination where it arrives, W Costa Rica – Reserva Conchal will reinvent the hotel landscape in Playa Conchal with its innovative design, signature amenities and unique style. Part of a mixed used development in Reserva Conchal located in the Pacific coast province of Guanacaste, nearby facilities include an award-winning Robert Trent Jones II golf course and a variety of outdoor recreation and nightlife entertainment options. The hotel will be located just 45 minutes from the Liberia / Daniel Oduber Quiros International Airport.
“Costa Rica is an exciting tourism market with tremendous potential, welcoming millions of international guests every year,” said Victor Vazquez, Vice-president of Development and Acquisitions, Starwood Hotels & Resorts, Latin America. “We continue to see interest from developers to bring new global, high-end offerings to this part of the world, and we are excited to sign our first W hotel in the country.”
“We are very pleased to be partnering with Starwood Hotels & Resorts to bring this project to life, creating a unique experience for travelers in Costa Rica,” said Helmuth Sauter, Director, Desarrollos Hoteleros Guanacaste S.A. and Reserva Conchal S.A.
The beachside escape will feature 151 guestrooms and suites for ultimate relaxation and indulgence. The energy of the W brand will be brought to life in various venues, including a signature restaurant, featuring world-class gastronomy; the W Living Room where guests can enjoy inventive cocktails and weekly happenings showcasing music, fashion and design; the hotel’s destination bar for the most vibrant nightlife scene; and an Away spa and WET deck, featuring an infinity pool with breathtaking views of the tropical surroundings. The hotel will also boast meeting space for special events.
W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 46 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Amsterdam, Shanghai, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, Hainan Island and Mexico’s Riviera Maya. For more information, visit www.whotels.com, www.whotels.tumblr.com or http://www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit http://www.wresidences.com. Follow @WHotels on Twitter and Instagram.
Desarrollos Hoteleros Guanacaste S.A. is the owner of the hotel “The Westin Golf Resort & Spa Playa Conchal,” Starwood's first Costa Rica all-inclusive resort, with 406 guest rooms, and is a fully owned subsidiary of Reserva Conchal S.A., developer of the upscale mixed-use development “Reserva Conchal,” located in Guanacaste, Costa Rica. The project features approximately 900 hectares of rolling topography bordered by 2.5 km of pristine white sand beach, leading to a picturesque peninsula that overlooks the site from the west. Reserva Conchal is an environmentally-sensitive development, in which more than 50% of the land will remain untouched. Reserva Conchal S.A. is a fully owned subsidiary of Florida Ice and Farm Company S.A., a publicly traded company in the Costa Rican stock exchange that controls 75% of Cervecería Costa Rica, leader in the Central America beverage industry.
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SOURCE Starwood Hotels & Resorts Worldwide, Inc.
W Hotels Worldwide