WINSTON-SALEM, N.C. - (BUSINESS WIRE - July 21, 2015 - Krispy Kreme (NYSE:KKD) today announced that three of its ready-to-drink iced coffee flavors – mocha, vanilla and caramel – are now available in the refrigerated section and beverage aisles of participating grocery, convenience and mass merchants stores nationwide. These flavors are available in individual 10 oz. or take home 32 oz. sizes.
“These are the same great-tasting iced coffees that were recently rolled-out at Krispy Kreme shops around the country,” said Mark LaBrecque, Krispy Kreme Vice President of Marketing, CPG and Licensing. “These iced coffees quickly developed a following and we’re happy to be able to meet the increasing demand through our partnerships with nationwide retailers.”
The delicious iced coffees, which were developed and distributed through a licensing partnership with International Marketing Systems LTD brokered by Krispy Kreme’s licensing agency Brand Central, mark the latest achievement for Krispy Kreme’s growing consumer packaged goods business.
“Over the past year we have made more Krispy Kreme products available to our fans around the country,” said LaBrecque. “From recently launched Krispy Kreme K-Cup® packs, Danishes and now ready-to-drink iced coffees that complement our Original Glazed® and other doughnuts, we have a range of offerings for every Krispy Kreme fan conveniently available in retail locations around the country.”
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme visit www.KrispyKreme.com. Also visit us on Facebook at www.Facebook.com/KrispyKreme, on Twitter at www.Twitter.com/KrispyKreme, and on Instagram at www.Instagram.com/KrispyKreme.
International Marketing Systems Ltd, based in Shelton, CT, is a sales, marketing, and global supply chain organization dedicated to bringing quality, value, and innovation to consumers on behalf of our brand and retail partners in the food and beverage industry for over 30 years. To learn more about IMS or Krispy Kreme Iced Coffee please contact Christina Prete at 203-447-1938
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands, including: Dr. Pepper Snapple Group, Cupcakes and Cashmere, Dwell Magazine, Master Chef, Krispy Kreme Doughnuts, and many more. For additional information please contact Ross Misher at (310) 268-1231 or visit www.brandcentralgroup.com.
Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management’s beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact.
Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words “believe,” “may,” “forecast,” “could,” “will,” “should,” “would,” “anticipate,” “estimate,” “expect,” “intend,” “objective,” “seek,” “strive” or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.
These and other risks and uncertainties, which are described in more detail in the Company’s most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company’s control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.
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SOURCE Krispy Kreme
Sr. Director, Communications