July 22, 2015 // Franchising.com // MIAMI – InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, announces the opening of the Holiday Inn® Natal hotel. The new build, 216-room property is located in the northeastern city of Natal, the capital and largest city of the State of Rio Grande do Norte in Brazil. The hotel is conveniently situated in the heart of the Lagoa Nova district, an area home to popular restaurants and bars as well as multiple shopping centers and two universities: the Rio Grande do Norte Federal University and Universidade Potiguar.
The Holiday Inn brand opened the doors of its first hotel more than 60 years ago and since then, has been making travel more enjoyable for generations of travelers all over the world. Whether on the journey of a lifetime, a family vacation or business, guests know they can expect the contemporary design, modern amenities, and warm, welcoming service that distinguish the Holiday Inn brand.
Gerardo Murray, Vice President, Distribution and Commercial Marketing, Mexico, Latin America & The Caribbean, IHG, said: “IHG has a long standing history in Brazil dating back to the foundation of the InterContinental® Hotels & Resorts brand in 1946. Since then, we have continued to help forge Brazil’s hospitality industry. We believe that Natal is a market where this new Holiday Inn hotel will thrive and we are confident that our guests will enjoy the amenities that they have come to know and expect from the Holiday Inn brand.”
The hotel’s location is ideal for international and domestic travelers interested in being near local businesses as well as the city’s top tourist destinations. Rio Grande do Norte is the second largest oil-producing state in Brazil, making the city of Natal an important hub for the oil industry.
Home to the capital’s most famous beach, Ponta Negra, the city is also recognized for its natural sites such as the Morro do Careca and historical monuments and buildings including the Forte dos Reis Magos, the Alberto Maranhão Theatre and Newton Navarro bridge. Guests will also be near the Estadio das Dunas stadium, one of the venues for the 2014 FIFA World Cup and now home to the America de Natal and ABC Futebol Clube football teams.
The Holiday Inn Natal hotel, located at Av. Sen. Salgado Filho 1902, is owned and managed by Arena View Empreendimentos Turisticos Ltda., a subsidiary of Praiamar Empreendimentos Turisticos. The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Holiday Inn brand participates in IHG’s hotel rewards program, IHG® Rewards Club. The industry’s first and largest hotel rewards program is free, and guests can enroll at www.IHGRewardsClub.com, by downloading the IHG® App, or by inquiring at the front desk of any of IHG’s more than 4,900 hotels worldwide. The hotel also participates in IHG Green EngageTM and offers unique programs to ensure sustainability.
With 1,209 hotels worldwide, Holiday Inn® is the most widely recognized lodging brand in the world and has helped millions of travelers discover the joy of travel since its inception in 1952. Designed to meet the needs of both business and leisure travelers, Holiday Inn hotels deliver memorable experiences through warm and welcoming service, contemporary design that blends the familiar with the new, and a sense of comfort unique to the brand and its iconic green sign. At Holiday Inn hotels, guests can find amenities to help them work and play, including full-service restaurants where Kids Eat Free, meeting and business facilities, bright swimming pools and comfortable lounges all designed to help guests relax and refresh, making travel more enjoyable for all. For more information about the Holiday Inn brand, visit www.holidayinn.com or call 1-888-HOLIDAY. Find us on Twitter http://www.twitter.com/holidayinn or Facebook www.Facebook.com/holidayinnhotels.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with nearly 86 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns more than 4,900 hotels and 720,000 guest rooms in nearly 100 countries, with more than 1,200 hotels in its development pipeline. Over 350,000 people work across IHG’s hotels and corporate offices worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
Kreps DeMaria PR
Kreps DeMaria PR