Annual Industry Report Names Marco’s Pizza as Country’s No. 2 Fastest Growing Chain
Nation’s Restaurant News’ 'Second 100’ Report Uses Sales, Other Data to Predict Next Big Players
TOLEDO, Ohio - July 23, 2015 - (BUSINESS WIRE) - Marco’s Pizza has been named the second fastest growing large chain in the country, according to industry leading publication Nation’s Restaurant News’ in its newly released 2015 Second 100 annual report. The proprietary census report showcases up-and-coming brands most resonating with consumers and catching the attention of competitors.
The special report, which ranks restaurant brands Nos. 101-200 by U.S. system-wide sales and other data, focuses on a smaller, more growth-oriented universe than the magazine’s annual Top 100 report. According to the publication, the fastest-growing brands in the Second 100 “paint a picture of what’s next for the restaurant industry.”
With a 41.3 percent year-over-year sales growth, and unit volumes of $710,000, the company showed a 7.3 percent increase in estimated sales per unit and has added 141 new restaurants in the latest year – more than any other Second 100 chain. By emphasizing value and authentic Italian ingredients, including fresh dough made daily in every store, Marco’s Pizza offers consumers an alternative to large national pizza chains and boasts latest year sales of $337.7 million.
“This ranking validates the dedicated work of our franchisees, our management team and all of our employees at the corporate and store level,” said Bryon Stephens, President and COO. “It all goes back to quality product, tremendous people and a culture of accountability that resonates throughout our system. Those three things work together to drive system growth and sales.”
With a new location opening every other day, Marco’s Pizza is on track to open its 700th location before year’s end. A quality product with high Italian food standards, a strong leadership team and stable company culture drives unit-level profitability, the ability to grab market and attract top talent among its franchisees and corporate staff.
With a management team recruited in part from other successful chains and from internal promotions, Marco’s Pizza continues to innovate. Even when financing became harder to obtain, Marco’s utilized creative strategies like expediting loans to franchisees through personal guarantee insurance and running its own loan-guarantee program, Marco’s Assurance, to consistently keep new restaurants in the pipeline.
Now, Marco’s Pizza is embracing technology and experiencing an average of 17 percent to 20 percent of sales come through digital channels, with newer locations seeing digital sales as high as 60 percent.
The pizza segment, overall, is showing healthy growth, with publicly traded pizza chains seeing same-store growth greater than 6.4 percent in the fourth quarter of 2014. In addition to snagging the second spot on the Second 100, Marco’s Pizza has recently received high praise from Forbes. In the magazine’s annual list of the best and worst franchises in the nation, Marco’s Pizza ranked as the third best franchise among chains with entry costs of $150,001 and $500,000.
As the only national franchise chain founded by a native Italian, the company has made a name for itself in the burgeoning industry as experts in genuine Italian fare by producing fresh, authentic, handmade pizza, known for its fresh dough made daily on site, a proprietary cheese blend that is fresh never-frozen, and a secret pizza sauce recipe.
For more information on national and international franchise opportunities, visit marcosfranchising.com.
About Marco’s Pizza
Headquartered in Toledo, Ohio, Marco’s Pizza (Marco’s Franchising, LLC) is the fastest-growing pizza company in the U.S. (based on the number of stores signed into development since 2007). Marco’s was founded in 1978 by Italian born, Pasquale (“Pat”) Giammarco and thrives by making Italian Pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 600 stores in 35 states, the Bahamas and Puerto Rico. Marco’s Pizza recently took the no. 3 spot in Forbes list of “The Best Franchises to Buy in 2015” for franchises with an initial investment of $150,000 to $500,000, again took the no. 3 spot in Consumer Reports’ pizza category restaurant rankings and was no. 8 on Franchise Times’ “2015 Fast and Serious” list. To inquire about franchise opportunities with Marco’s Pizza visit marcosfranchising.com.
SOURCE Marco’s Pizza
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