New Orangetheory Fitness Studio Coming to Charlotte

High-Intensity Interval Fitness Franchise Continues Expansion With New North Carolina Studio

FORT LAUDERDALE, Fla. - July 23, 2015 /PRNewswire - Orangetheory® Fitness, the energizing and fast-growing fitness franchise, today announced that a new studio will be coming to Charlotte, N.C. The Charlotte studio will be located in the Arboretum at 8083 Providence Road, Suite 100. With four studios now open in the state and several in development, the innovative brand will continue to target North Carolina for expansion.

The new studio will be celebrating its grand opening with a VIP party on Tuesday, July 28 from 5:00 p.m. – 8:00 p.m. and will officially open to the public on July 29, with classes starting at 5:30 a.m.

"We can't wait to continue to impact the lives of Charlotte residents in a healthy way," said Jay Thomas, Orangetheory Fitness Charlotte franchisee. "Ever since my daughter, a UNC Chapel Hill graduate, introduced me to the Orangetheory workout in December 2011, I've been looking for opportunities to help bring this brand to more people. We truly believe Charlotte residents can benefit from this backed-by-science workout."

Thomas' daughter, Barbara Thomas, was hired in South Florida as a trainer initially and then as a manager in the Plantation, Florida studio. That studio's owner, Doug Birer – also a UNC Chapel Hill graduate – was an area developer for the Orangetheory Fitness brand in several markets nationwide and has helped develop studios since the brand's inception. Jay Thomas, Barbara Thomas and Doug Birer entered into a partnership to develop the Western North Carolina market, along with Doug's long-time business partner Craig Kuperman and Barbara's grandmother Cindy Thomas. The group also owns the Quail Corners studio in Charlotte.

Orangetheory Fitness has more than 225 studios in the U.S., Canada and U.K. Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world's top fitness franchises. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise is on track to open 600 studios by 2017.

For more information on the Charlotte - Arboretum Orangetheory Fitness and membership packages, please call 704-612-2102. More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 900 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine's Fastest Growing Private Companies List and #462 in Entrepreneur's 2015 Franchise 500® list of the top franchises in the world. Visit for area developer and franchise opportunities.

SOURCE Orangetheory Fitness


Erin Povlitz
Fish Consulting


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