Outdoor Lighting Perspectives Expands Resources and Educational Materials for Franchisees and Clients

Outdoor Lighting Perspectives Expands Resources and Educational Materials for Franchisees and Clients

RICHMOND, VIRGINIA (PRWEB) July 24, 2015 - World Class Franchisor, Outdoor Lighting Perspectives recently announced the release of a series videos designed to serve as an educational tool to help educate consumers on outdoor lighting. The videos are part of a new marketing trend launched by the award-winning franchisor in 2014.

“When the marketing team released the Transformation Augusta video series, we knew we had something special. We have had thousands of hits as a result and we wanted to make sure we continued to build upon our video success,” shared Outdoor Lighting Perspectives Vice President, Rich Young.

“Video plays a huge part in engagement and by approaching these as professional productions we are having great success differentiating our brand from competitors throughout the country,” Jody Wetherill, Brand Marketing Manager went on to explain.

The video series is designed to educate and inspire home and business owners on several lighting trends that are continuing to sweep across the country. According to the 2015 Residential Landscape Architecture Trends Survey conducted by the American Society of Landscape Architects (ASLA), landscape lighting and firepits/fireplaces are the most popular landscape design elements.

“Lighting is an easy way to grow or diversify existing service businesses. We have a turn-key add-on franchise program designed specifically for existing business owners. This program allows lawn and landscape professionals, irrigation contractors and others to seamlessly add outdoor lighting to their current service offerings. We have seen great success with the program and hope the launch of our 2015 video series will help further promote add-on franchise opportunities to businesses throughout the United States,” shared Rich Young.

“Whether these videos are seen by future Outdoor Lighting Perspectives clients or future franchisees, we are all thrilled to see our marketing library continue to grow,” said Jody Wetherill.

About Outdoor Lighting Perspectives®

Outdoor Lighting Perspectives, established in 1995, is the first and largest full service outdoor lighting company. With over 100,000 installations and over 50 locations across the United States and 3 international locations, the franchise is known for skillful, custom design and their free nighttime demonstration.

Featured in Architectural Digest, Garden Design, House Beautiful, Better Homes and Gardens, Coastal Living and Martha Stewart Living, Outdoor Lighting Perspectives features stunning handcrafted copper and brass outdoor lighting fixtures which blend in with the natural outdoor environment so that all you see is the effect of the outdoor lighting.

For more information contact: Shemar Pucel, Franchise Development Marketing Coordinator, Outdoor Living Brands 804-214-3021 or spucel@outdoorlivingbrands.com.

SOURCE Outdoor Lighting Perspectives®

Contact:

Shemar Pucel
Outdoor Lighting Perspectives
+1 (804) 214-3021

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