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Starwood Launches Four Points brand in Turkey

By: Four Points by Sheraton |  0 Shares     90 Reads

NEW YORK - July 29, 2015 - (BUSINESS WIRE) -

Point 1: Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) continues to accelerate growth in Turkey with the opening of Four Points Istanbul Dudullu, the brand’s milestone entry into the country. Located in the heart of Dudullu – Istanbul’s largest industrial zone – the hotel is on the Asian side of the city with easy access to the Trans-European Motorway (TEM) and only a 20 minute drive from Sabiha Gökçen International Airport (SAW).

Point 2: Owned by Ever Group, the new Four Points hotel features 182 guest rooms, casual dining at The Restaurant, seven meeting spaces totaling 224 square meters, and a fitness center. Guests will enjoy all of the brand’s popular amenities including fast and free WiFi throughout the hotel, complimentary bottled water, and a chance to sample authentic local craft beers as part of the signature Best Brews™ program. The hotel has received the prestigious Leadership in Energy and Environmental Design (LEED®) green building certification for its superior environmental responsibility. For booking information, please visit http://www.fourPointsdudullu.com/

Point 3: “We’re proud to introduce the Four Points brand to our rapidly expanding portfolio in Turkey, now home to seven of our 10 distinctive brands” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Istanbul’s combination of rich culture and booming commerce will be the ideal setting for guests looking to experience stylish comfort and genuine service at an honest value.”

“Four Points Istanbul Dudullu will be a great meeting Point for sports enthusiasts as well as business travelers, ideally situated in the buzzing industrial zone of Dudullu” said Selen Ersü, Chairman of the Board at Ever Group. “The hotel strengthens our partnership with Starwood and I’m thrilled that by the end of the year we will be introducing a second Four Points to Istanbul in the thriving area of Batisehir.”

Point 4: Four Points is experiencing incredible growth momentum. With 50 new hotel deals signed in 2014, the most in Starwood’s company history, the brand will surpass 200 hotels in 2015. Starwood currently has 13 hotels in Turkey including five in Istanbul. This year, Starwood will open two more hotels in the country - Four Points by Sheraton Istanbul Batisehir and Sheraton Istanbul Atasehir bringing the company’s footprint in Turkey to 15 hotels under seven of its distinct lifestyle brands.

About Four Points

Travel reinvented. With nearly 200 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ™ program. Four Points, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com. Stay connected to Four Points on facebook.com/fourPoints.

About Ever Group

Ever Group consists of Ever Trade, Ever Industry and Ever Tourism companies. Founded in 2000, Ever Trade Inc. is active in defense industries, medical equipment marketing and extensively in tourism investments, while Ever Industry is active in construction and energy sector by building turn-key power plants, industrial projects and EPC contracting.

Ever Tourism Incorporated Company is one of the pioneering companies in the Turkish lodging industry. Experienced in hotel and restaurant management, Ever Group has undertaken new hotel projects that will lead them to own, manage and operate 33 hotels with a 5000 bed capacity within the next 10 years in Turkey.

Four Points by Sheraton Istanbul Dudullu will be the second hotel project with Starwood which will be owned and managed by Ever Group.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150729006409/en/.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Contacts:

Ashley Chapman
Global PR, Four Points
212-380-4015
ashley.chapman@starwoodhotels.com

Julien Guitard
Associate Director Communications
EAME
Julien.guitard@starwoodhotels.com

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