July 30, 2015 // Franchising.com // DALLAS – 7-Eleven, Inc. (SEI), the world’s largest convenience retailer with 56,400 stores worldwide, has signed a master franchise agreement with Seven System Vietnam Co. Ltd. to develop and operate 7-Eleven® stores in Vietnam. The expansion marks the company’s first stake in the Pacific Rim since 7-Eleven entered Indonesia in 2009.
7-Eleven’s entry into the country aims to enhance the convenience-shopping experience for Vietnamese customers and contribute to modernizing small retailers in the world’s 13th most populous country.
The new master franchisee plans to construct 7-Eleven stores, convert existing locations to the 7-Eleven brand supported by enhanced infrastructure, and eventually franchise operations to local businesspeople.
Internationally popular products like Slurpee® frozen carbonated beverages and Big Gulp® soft drinks, as well as immediately consumable fresh foods, with recipes developed for regional tastes, will be part of the convenience offerings.
7-Eleven and its parent company, Seven-Eleven Japan, will provide start-up support for its newest master franchisee by assisting Seven System Vietnam in implementing 7-Eleven’s successful strategies of market concentration, team merchandising and item-by-item management.
Vietnam will be the 18th country or region where 7-Eleven stores operate. In addition to the United States, other countries include Canada, Mexico, Japan, Thailand, South Korea, Taiwan, China (including Hong Kong), The Philippines, Australia, Singapore, Malaysia, Indonesia, Norway, Sweden, Denmark and the United Arab Emirates, where its first 7-Eleven store will open early this autumn.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly10,500 7-Eleven® stores in North America. Globally, there are more than 56,400 7-Eleven stores in 16 countries. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World's Top 10 Most Innovative Companies in Retail.” 7-Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
SOURCE 7-Eleven, Inc.