August 05, 2015 // Franchising.com // Madison, N.J. - Coldwell Banker Real Estate LLC today announced Craig Hogan as its Vice President of Luxury. Hogan joins the Coldwell Banker® brand with 20 years of real estate sales and marketing experience, most recently as Director of the Coldwell Banker Previews International® program for Coldwell Banker Residential Brokerage in Chicago and surrounding regions.
Hogan will report to Chief Marketing Officer Sean Blankenship and be responsible for leading all luxury marketing efforts tied to Coldwell Banker Previews International, the brand’s luxury home sales program comprised of an exclusive group of certified agents. The Coldwell Banker brand is an industry leader in luxury home sales, with more than 21,000 transactions of $1 million-or-more homes in 2014, equating to more than $106 million in luxury sales each day. The Coldwell Banker organization has approximately 88,000 agents in 3,000 offices in 43 countries around the world.
“Craig developed a thriving luxury program in Chicago and has been an active participant and trainer in our Coldwell Banker Previews International efforts for years,” Blankenship said. “We have been impressed with Craig’s established relationships with some of the top sales professionals around the world inside and outside of the Coldwell Banker brand, his ability to list and market trophy properties, and his creative usage of sponsorship and partnerships to attract affluent consumers.”
Hogan joined Coldwell Banker Residential Brokerage in Chicago in 2007 and became Director of the company’s Coldwell Banker Previews International program in January 2012. He began his real estate career as an agent in 1996 and has won numerous industry awards for his work in local real estate and charitable organizations.
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 43 countries and territories with more than 88,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
SOURCE Coldwell Banker Real Estate LLC
Coldwell Banker Real Estate LLC