Thumbs Up: Pizza Hut Named Title Sponsor Of RTX 2015
RTX And Pizza Hut Deliver The Ultimate Gaming and Internet Event Including Launch of Pizza Hut Retro Arcade
August 7, 2015 // Franchising.com // Austin, TX - RTX, a division of renowned creative production studio Rooster Teeth (Red vs. Blue, RWBY, Lazer Team), is excited to announce Pizza Hut as the title sponsor of this year's annual event, where gaming meets the Internet. RTX Delivered by Pizza Hut takes place Friday, August 7th through Sunday, August 9th at the Austin Convention Center, JW Marriott, and Hilton in downtown Austin, TX. The annual show marks its fifth and biggest year ever, with over 40,000 attendees celebrating the world of gaming, stars of the Internet, and all things Rooster Teeth!
"We are so excited to have Pizza Hut on board with RTX to help us super-charge the event," said Gus Sorola, RTX Co-Director. "We have a fantastic history with the Pizza Hut brand and can't wait to show the world what we have planned for them."
Among this year's new activations, RTX Delivered by Pizza Hut will see the launch of the Pizza Hut Retro Arcade and a gaming tournament where attendees will have the chance to compete against each other, as well as some of their favorite Rooster Teeth idols and Internet celebrities, in gameplay throughout the weekend. The finals of the tournament will be live streamed to the world from the RTX Center Stage inside the Austin Convention Center.
Pizza Hut will also be on-hand at RTX Delivered by Pizza Hut with samples of their new Flavored Up Cheesy Bites Pizza to power attendees through the weekend of non-stop gameplay, panels, parties, celebrity appearances, signings, and other excitement around the exhibit hall.
"The members of Rooster Teeth are longtime fans of Pizza Hut so bringing that authentic brand love to RTX was a natural fit," said David Daniels, Director of Media and Brand Partnerships for Pizza Hut. "We can't wait to fuel some of the best in the gaming world throughout the weekend."
For the latest RTX developments and updates, stay tuned to the RTX website, Facebook and Twitter.
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About Rooster Teeth
Rooster Teeth is a pioneering creative production studio responsible for award-winning online videos such as "Red vs. Blue," the longest-running web series in history; globally acclaimed animated series "RWBY;" comedy gamer series, "The Gauntlet;" comedy series "Rooster Teeth Shorts;" and "Immersion," a show that tests video game concepts in the real world. Rooster Teeth founded and operates "Achievement Hunter," the popular gaming website, and produces the award-winning "Rooster Teeth Podcast," voted Best Gaming Podcast at the 2013 Podcast Awards. With a dedicated worldwide fan community, Rooster Teeth created RTX, an annual gaming and Internet convention held in Austin, TX, which attracts tens of thousands of gamers, online video fans and Rooster Teeth community members from around the world. The Rooster Teeth YouTube channel became the 4th most viewed YouTube channel in the world (non-music) in 2013. The Rooster Teeth multi-channel network has over 19 million YouTube subscribers and more than 5 billion views, and the Rooster Teeth website has 3 million unique monthly visitors with 1.8 million registered community members. Founded by Matt Hullum and Burnie Burns, Rooster Teeth is a subsidiary of Fullscreen, Inc., a global youth media company that develops online creators and produces multi-platform entertainment experiences. Discover more at
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The company began 57 years ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a pizzeria. What started out small has become the biggest pizza company in the world and today operates more than 15,600 restaurants in more than 90 countries serving innovative pizzas, traditional favorites like the signature Pan Pizza, and much more. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children's literacy program used in more than 630,000 classrooms nationwide. For more information, visit www.pizzahut.com. Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter (www.twitter.com/pizzahut) and Instagram (www.instagram.com/pizzahut).
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