Crunch Franchise Announces Its Newest Location In East Norriton, PA
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Crunch Franchise Announces Its Newest Location In East Norriton, PA

NEW YORK - Aug. 11, 2015 // PRNewswire // - Crunch Franchise announces its newest location in East Norriton, Pennsylvania. The renowned gym chain best known for making serious fitness fun through innovative group fitness programming and cutting-edge training offerings will continue to spread its 'No Judgments' philosophy through Pennsylvania with its first location in Montgomery County.

The 25,000 square foot fitness center is set to open for workouts in late fall 2015. Crunch East Norriton will replace what was formerly a Sears® department store in Dekalb Plaza at 2700 Dekalb Pike (US 202) & E. Germantown Pike in East Norriton, PA.

The renovated space will boast state-of-the-art cardio and strength training equipment, full-service locker rooms, tanning and HydroMassage®. There will be an indoor-cycling studio where instructors will lead Crunch's signature Ride classes and a designated group fitness studio where members can enjoy Crunch's group fitness classes, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, BOSU® Bootcamp, Fat Burning Pilates and more.

Members will have access to Crunch's new Camp Crunch program which includes signature small group training, personal training and nutrition programs for all fitness levels. Expert personal trainers will work one-on-one with members to deliver personalized fitness and nutrition plans, helping them to meet their fitness goals.

Behind Crunch East Norriton is Fitness Holdings, LLC and its team of industry veterans Brian Vanderveen, Mike Lamparski and Steve Viscardi who combined have over 60 years of experience in the fitness and health club industry. Fitness Holdings, LLC has six Crunch locations spanning across New York, New Jersey, Boston and Philadelphia. Crunch East Norriton will be their seventh location and the company plans to continue their Crunch expansion by opening many more clubs in the Northeast over the next few years.

"We are excited to bring a Crunch gym to East Norriton and offer the residents a first-rate fitness experience at an unbeatable value," said Franchisee Brian Vanderveen. "We've found that between Crunch's renowned group fitness programming, unparalleled workout environment and their 'No Judgments' philosophy – there's a place for everyone to exercise and enjoy the top-notch fitness experience Crunch delivers."

An enrollment center is now open at the gym's location, 2700 Dekalb Pike #1700 East Norriton, PA 19401. For more information on Crunch East Norriton, visit or call 484-704-7445. To learn more about Crunch franchising opportunities, visit

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo, Gordon, Crunch serves over 500,000 members with over 115 gyms worldwide, including 92 franchise locations in MA, PA, NY, NJ, CT, WA, OR, CA, TX, FL, KY, VA, Puerto Rico and Australia, and is rapidly expanding across the U.S. and around the globe. Go to for more information.

About New Evolution Ventures™ (NeV)

Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit





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