STAMFORD, Conn. - August 13, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced three more Element hotels set to open in Greater China in the next four years, following the recent opening of the Element brand’s Asia Pacific flagship Element Suzhou Science and Technology Town in Suzhou, China. With the increasing trend of guests seeking eco-conscious alternatives and a growing importance of sustainable development led by the Chinese government’s commitment to environmental protection, Element is well-positioned to meet growing demand with its sustainable programming and nature-inspired room offerings, designed to fuel a life of balance while on the road.
“Element is experiencing tremendous growth momentum, fueled by strong demand from consumers who are increasingly interested in environmentally-friendly practices and sustainable living,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “As we continue to expand our portfolio, we’re constantly looking for innovative ways to redefine the traditional hotel experience.”
Going Global: Element Expands Across Greater China
Known as the Venice of the East with UNESCO World Heritage-listed Classical Gardens, Element Suzhou Science and Technology Town is located in the heart of Suzhou National New & Hi-Tech Industrial Development Zone (SND). Prior to opening its doors in June 2015, Element Suzhou Science and Technology Town was voted the “Most Anticipated Green Hotel of China” at the 10th China Hotel Starlight Awards 2015. Other accolades include the Asia Pacific Property Awards for 5-Star Best Hotel Architecture and, as the highest scoring winner in its category, the hotel will also represent Asia Pacific to compete against other winning projects from around the world at the year-end prestigious International Property Awards.
Element hotels, Starwood’s eco innovation lab, are built green from the ground up using sustainable products and practices wherever possible. The brand’s core sustainable design components across include low flow rainfall and showerheads, 100% no PVC flooring, energy efficient LED lighting, electric-vehicle charging stations, filtered water, green materials such as low-VOC paints and recycled-content carpeting and guestroom designs that incorporate sustainable features.
Element® Hotels offers extended stay comfort for those who are passionate about the planet and their own wellbeing. Stylish and sustainable throughout, Element’s bright design defies convention, bathing guest rooms and public spaces in natural light. It’s extended stay reimagined. To date, there are 18 Element Hotels worldwide, with 16 in North America, one in Europe, one in Asia Pacific with new domestic and international hotels in development. To learn more, visit www.elementhotels.com/experience. Stay Connected to Element on facebook.com/ElementHotels.
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SOURCE: Starwood Hotels & Resorts Worldwide, Inc.
For Starwood Hotels & Resorts Worldwide, Inc.
Global Communications, Element Hotels
Starwood Hotels & Resorts, Greater China
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