Better Homes and Gardens Real Estate Strengthens Presence in Pennsylvania

August 14, 2015 // Franchising.com // BETHLEHEM, Pa. and MADISON, N.J. – Better Homes and Gardens® Real Estate announced today the addition of Eastern Pennsylvania-based real estate brokerage Cassidon Realty to its franchise network. The newly-named Better Homes and Gardens Real Estate Cassidon Realty, led by president Jack Gross, will continue to serve Bethlehem, Whitehall, Easton, Allentown and Quakertown.

“Jack and his team of affiliated real estate professionals embrace a forward-thinking mindset and a yearning for innovation that makes them a perfect fit to grow with our brand,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Cassidon Realty’s extensive local contacts, coupled with Better Homes and Gardens Real Estate’s tools and resources creates a well-rounded powerhouse that will further expand our presence in one of the fastest-growing regions in the state.”

Technological innovation is embedded in the company’s identity. In the 1990s, Gross was one of the first real estate agents in the country to make use of Internet marketing and Web-based document-sharing through self-taught HTML. Shortly thereafter, Gross was featured in Realtor Magazine as the no. 2 agent in the country, having successfully closed 724 units in 2000. Today, the decade-old brokerage continues to boast a wide array of specialties, specifically in new construction and resale, under Gross’s leadership.

“After exploring our options, it was obvious that Better Homes and Gardens Real Estate offers an ideal opportunity for us to grow and will best allow us to stay on top of the local and national market by providing unrivaled technology tools and assets, such as its exclusive intranet offerings and training modules,” said Gross. “I’m proud that we’re taking a bold step toward equipping our company for a future of continued success.”

A nod to Gross’ varied and veteran real estate background, Better Homes and Gardens Real Estate Cassidon Realty cultivates a family dynamic, while offering the resources and branding power of a national brand. With offices in Bethlehem and Whitehall, the firm will continue to explore strategic expansion in the Lehigh Valley.

For more information, please visit CassidonRealty.com.

About Better Homes and Gardens® Real Estate LLC

Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens® Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate® LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens® Real Estate network includes more than 9,500 affiliated sales associates and approximately 290 offices serving home buyers and sellers across the United States and Canada.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.

For more information, visit www.BHGRealEstate.com.

SOURCE Better Homes and Gardens®

Media Contacts:

Paul Pettas
Kwittken
(646) 747-7164
ppettas@kwittken.com

Katelyn Castellano
Better Homes and Gardens Real Estate LLC
(973) 407-6849
Katelyn.Castellano@BHGRealEstate.com

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