August 14, 2015 // Franchising.com // ATLANTA – Tropical Smoothie Café, the leading fast casual café concept known for its better-for-you food and smoothies, has exceeded expectations by raising a record breaking $1 million for their charity partner, Camp Sunshine. In its ninth annual National Flip Flop Day, Tropical Smoothie Café, has outdone itself by collecting nearly $400,000 more than in 2014, largely due to its outstanding belief in Camp Sunshine and the brand’s commitment to its “Live Better” value. Camp Sunshine is a retreat that provides both medical and emotional support to children with life threatening illnesses, as well as their families, at a time when they need it the most.
Held annually on the 3rd Friday of June, Tropical Smoothie Café created National Flip Flop Day to celebrate all things tropical, and more importantly, to make a difference for those children and families throughout a challenging journey. Over 438 Tropical Smoothie Café locations joined forces in this year’s one-of-a-kind event, both through donation collection efforts and by handing out free 24 oz. Jetty Punch smoothies to flip flop wearing guests. To date, this is the largest corporate gift received by Camp Sunshine since its founding in 1984, and Tropical Smoothie Café only hopes to top it in the years to come.
Tropical Smoothie Café CEO and Camp Sunshine Board Member, Mike Rotondo, went above and beyond to show his steadfast dedication to Camp Sunshine on June 19th, by walking a seven mile trek through Manhattan in flip flops. Fully embracing the unpredictable New York City atmosphere, he happily handed out free, refreshing smoothies to floods of parched locals at some of the most iconic landmarks in New York City, including the American Museum of Natural History, Central Park, Times Square, Madison Square Park, and Battery Place. Through this tremendous effort, he was able to achieve his goals of raising awareness and additional funds for Camp Sunshine. Since 2008, Tropical Smoothie Café has raised over $3.6 million to provide terminally-ill children and their families the opportunity to enjoy the beautiful grounds of Camp Sunshine.
“Tropical Smoothie Café is devoted to ensuring that Camp Sunshine thrives so it can continue to be a lifeline for children with life threatening illnesses, as well as their families who whole heartedly care for and love them,” said Mike Rotondo, CEO of Tropical Smoothie Café. “With support from our franchisees, guests, and the residents of New York City, we were able to hit our $1 million mark and are thrilled to know what a huge impact this will have for everyone at Camp Sunshine.
For more information, please visit www.tropicalsmoothie.com.
Founded in 1997, Tropical Smoothie Café is a fast-casual restaurant concept inspiring healthy lifestyles across the country, with over 435 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Café serves smoothies, salads, tacos, wraps, sandwiches, and flatbreads. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur's 2015 Franchise 500, 2015 Fast Casual Top 100 Movers and Shakers and Nation's Restaurant News' 2015 Top 200. Tropical Smoothie Café is seeking qualified franchisees to expand throughout the United States in markets such, as Atlanta, Houston, Dallas, Charlotte, Philadelphia and Columbus, Ohio, among others. For more information, visit www.TropicalSmoothieFranchise.com.
SOURCE Tropical Smoothie Café