New Orangetheory Fitness Studio Coming to Lexington, KY

High-Intensity Interval Fitness Franchise Continues Expansion With Second Kentucky Studio 

FORT LAUDERDALE, Fla. - Aug. 17, 2015 // PRNewswire // - Orangetheory® Fitness, the energizing and fast-growing fitness franchise, today announced that a new studio will be coming to Lexington, Ky. The Lexington studio will be located at 2369 Richmond Road, Suite #120. With one studio now open in the state and another in development, the innovative brand will continue to target Kentucky for expansion.

The new studio will be celebrating its grand opening with a VIP party on Thursday, August 20 from 5:00 p.m. – 8:00 p.m. The VIP party will include food, prizes, vendors and an ice carving done by local legend and National Ice Carving Champion, Michael Stoddart from Lexington Ice Sculptures. The studio will officially open to the public on August 21, with classes starting at 5:30 a.m.

Two local female entrepreneurs, Amy Bassel and Stephanie Cronk, own the Lexington studio. Bassel has 20 years of experience in management and client relations at top companies such as Burger King, Compass Group, and ARAMARK Corp. Cronk has more than 20 years in the healthcare industry in both clinical and administrative roles. In addition to the studio in Lexington, the duo are the area regional managers for Cincinnati, and Bassel currently owns two studios in Sacramento, CA.

"Orangetheory Fitness is the first workout I have truly been passionate about! When I knew I finally found group personal training that actually worked, I couldn't wait to bring the concept to Lexington," said Amy Bassel, one of the Orangetheory Fitness Lexington franchisees. "After searching for more than a year, we found the ideal location and are so excited to open with the help of some of area's top fitness professionals, including trainer Jana Hare who recently competed to be Women's Health Magazine's Next Fitness Star."

Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world's top fitness franchises, with more than 250 studios in the U.S., Canada and U.K. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise is on track to open 600 studios by 2017.

For more information on the Lexington Orangetheory Fitness and membership packages, please call 859-898-1077. More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 900 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine's Fastest Growing Private Companies List and #462 in Entrepreneur's 2015 Franchise 500® list of the top franchises in the world. Visit for area developer and franchise opportunities.

SOURCE Orangetheory Fitness


Claibourne Smith
Fish Consulting


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