July 31, 2015 // Franchising.com // MINNEAPOLIS – The month of August typically triggers thoughts of back to school and thus the end of summer, but this year, the Dairy Queen® system, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, is trying to change that, encouraging fans to hold on to the golden days and nights of summer as long as possible with the debut of a new Blizzard® Treat and a special off that if it’s not served upside down, the next one is free.
Available from now through August, the new Rolo® Minis Blizzard® Treat debuts as the featured Blizzard of the Month. The Rolo Minis Blizzard Treat is a combination of full pieces of velvety smooth caramel wrapped in Hershey’s milk chocolate and hand-blended with golden DQ® creamy soft serve, mirroring the classic golden Rolo wrapper. This novel treat is available in four sizes, including the popular Mini, can also be served in a waffle cone and in August, if it’s not served upside down, the next one is free.
The Rolo Minis Blizzard Treat is meant to be savored, just like the timeless summer season. Fans of the mellow caramel taste and smooth chocolate melt-in-your-mouth sweetness of Rolo Minis delight in its delicious flavors and lingering textures.
“Summer is not over, particularly at DQ,” proclaims Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Not only do we have the special offer of upside down or the next one’s free, we have come up with a Blizzard Treat that combines one of the top selling chocolate candies in the U.S. with an all-time favorite treat in our signature DQ Blizzard Treat. I think I speak for all of our fans when I say that we all want summer moments to last forever and we are doing our part with the Rolo Minis Blizzard Treat.”
The debut of the Rolo Minis Blizzard Treat is supported by national TV advertising viewed here: https://youtu.be/0Gn1M43Qp7U. The Rolo Minis Blizzard Treat is one of the innovative and new items on the DQ menu during the brand’s 75th anniversary year.
Many Blizzard Treat flavors, including Rolo Minis, can easily be made into DQ Cakes which are perfect for summer barbeques, holidays, birthdays, anniversaries and more.
In addition, the Dairy Queen system’s featured food menu items in August is the recently launched DQ Bakes!™, featuring nine innovative hot from the oven menu items across three categories: Hot Desserts à la Mode, Artisan-style Sandwiches and Snack Melts.
Since 1985, the Dairy Queen system has been blending simple combinations of cookies, chocolates, nuts, fruits and candies with DQ soft serve to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as Chocolate Candy Shop and Confetti Cake have delighted Dairy Queen fans.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.9 million friends and become a friend at facebook.com/dairyqueen.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,600 locations in the United States, Canada and 27 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.
SOURCE International Dairy Queen Inc.