New Chem-Dry Floor Cleaning Master Franchise Opens in Trinidad & Tobago

Master Franchisee Alan Cox Taps Floor Cleaning Franchise's Growing Commercial Market

PORT OF SPAIN, TRINIDAD AND TOBAGO - (Marketwired - Aug 18, 2015) - Chem-Dry, the world's largest floor cleaning franchise, is open for business in Trinidad & Tobago. The growing franchise has locations in 49 countries and continues to expand its territories to virtually all corners of the international market, making it the clear global leader in floor and carpet cleaning.

Chem-Dry master franchisee Alan Cox will oversee the Trinidad & Tobago locations. In addition to targeting Chem-Dry's traditional residential market, Cox is targeting higher-end commercial businesses, which make up an underserved market segment.

"One of the biggest challenges for us is that we do not have carpets, and Chem-Dry is very much known for its carpet cleaning strengths," Cox said. "We see opportunities beyond that, and we see the ability for the cleaning of sofas and rugs and drapes, and all the houses that have tile and other hard flooring surfaces. Things do need to be cleaned professionally, and we're confident that Chem-Dry's products will lead the way in all of those areas, not just carpets. We have some exciting plans together, and Chem-Dry has been very open-minded in our suggestions on how to penetrate the commercial market here."

With more than 3,000 franchises, Chem-Dry cleans more than 10,000 homes and offices a day; Trinidad & Tobago is the 49th country for the iconic franchise system, which was founded in the United States in 1977.

Tapping Chem-Dry's Caribbean market

Once his Trinidad & Tobago Chem-Dry franchise is up and running, Cox hopes to pursue more Chem-Dry franchise opportunities in the Caribbean. "As soon as we establish our footprint here, we have options that will allow us to expand," he said. "That's certainly part of the reason for going with Chem-Dry. We think regionally, not locally."

Cox's confidence in Chem-Dry's record of success as the world's largest floor cleaning service is a major reason the master franchisee partnered with the company. The franchise offers franchisees a wealth of training and support to help them learn how to increase their business and to make them more efficient.

"Chem-Dry does have a system that is effective. It works," Cox said. "They are very good at what they do, and the promises they put forward, they deliver on. The whole package, including the natural products, the experience, the volume of houses they clean, and the health reasons for cleaning -- if marketed properly, it presents a very well-rounded package for better success."

How Chem-Dry is unique

Chem-Dry uses all-natural, green-certified cleaning solutions and patented equipment to clean a wide range of floor surfaces, including rugs, carpet, stone, and tile as well as other surfaces such as upholstery and drapes. The franchise serves the residential and commercial markets.
Some key differences from competitors:

Green, eco-friendly, healthy: Chem-Dry's hot carbonating extraction method uses 80% less water than steam cleaning, so it's better for the environment. And its primary cleaning solution, The Natural®, is green-certified and does not contain phosphates or detergents, making it safe and non-toxic for kids and pets. In contrast, steam cleaning uses soaps and detergents that can leave behind a residue that can trigger allergies and attract dirt, and the excessive water used in steam cleaning creates a breeding ground for mold and mildew.

Superior technology, training: Since 1977, Chem-Dry has been committed to research and development, which has enabled it to develop the proprietary solutions and patented equipment that are the foundation of their franchisees' business.

A trusted brand: Chem-Dry has built a reputation as a trusted, respected brand with its outstanding products, such as its Pet Urine & Odor Removal (P.U.R.T.) treatment formulated not to mask scents but to attack the chemical bonds that cause dried urine crystals to cling to surfaces, destroying the source of the stain and smell. Chem-Dry also uses a range of solutions to clean tile and stone floors, returning them to like-new condition; has achieved the highest customer satisfaction and customer repeat levels in the industry; and has been Entrepreneur magazine's top-rated floor surface cleaning franchise for 27 years in a row.

Chem-Dry is seeking international business partners to bring the brand to more parts of the Caribbean and the rest of the world. To learn more, visit

SOURCE Chem-Dry 


Joe Manuszak
Chem-Dry Director of International Development


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