August 19, 2015 // Franchising.com // Toronto, Canada - Canada’s authentic and healthy Greek fast casual restaurant, It’s All GRK, has partnered with Fransmart to expand the brand worldwide.
It’s All GRK was opened in 2013 in Toronto by three friends who decided that they could significantly improve upon the shape of Toronto’s Greek food scene. The founders traveled to Greece in search of authentic flavors and recipes that could be transported home with them, and worked in collaboration with numerous Greek chefs to create authentic, simple, and flavorful menu offerings.
Fransmart is the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill, and will serve as the It’s All GRK’s exclusive franchise development partner.
It’s All GRK, which currently has three locations open in Toronto, offers traditional Greek menu items like gyros, pitas, salads, sides, and Greek platter-style ‘piatos.’ Locally sourced meats that are delicately seasoned and carefully roasted to perfection, along with toppings and sides like red onion, rice, feta, and tzatziki, make It’s All GRK a fresh and healthy dining option. The menu features hormone-free, fresh-never-frozen meats, house-made dips that adhere to secret family recipes passed down through generations, tasty salad combinations that pack a fresh, nutritious punch, and an open kitchen where customers can see everything being prepared as it happens.
It’s All GRK Co-Founder Matthew Tsoumaris says, “We thought Greek food could use a facelift in Toronto and we were right – the response from local consumers has been overwhelmingly positive. We are confident that food markets the world over are ready to experience the kind of authentic fresh fast casual Greek food that we offer at It’s All GRK, and we are excited to sell franchises throughout Canada and the U.S, as well as select international markets.”
It’s All GRK brings the genuine flavor of the traditional Greek street corner right into the heart of its locations. The modern and trendy feel of the restaurants coupled with fresh, authentic Greek flavors is something the fast casual market has been waiting for. It’s honest food served up in a friendly and casual environment with a takeout counter that makes it easy to enjoy a quality meal on the go. The founders traveled to Greece in search of authentic flavors and recipes that they could transport home, collaborating with several Greek chefs until they found the perfect combination of authentic, simple and flavorful recipes to bring back to Canada. We pride ourselves on providing authentic and healthy Greek fast casual food in an upbeat and hip environment with an open expedition kitchen. The motto on our T-shirts says it all about our concept – ‘SMPL.FRSH.GRK ‘
SOURCE It’s All GRK