August 12, 2015 // Franchising.com // CARROLLTON, Texas - Leading sign and visual graphics provider FASTSIGNS® has a 30-year history of helping companies such as Hollywood Gaming at Mahoning Valley Race Course extend brand identity, guide visitors through venues and communicate with employees.
The thoroughbred racing and gaming venue operated by Penn National Gaming, Inc. used signs and visual graphics to communicate important messages to visitors and employees, and to extend their brand identity throughout the facility.
Using 4,000 square feet of wall graphics, FASTSIGNS created murals featuring the company’s history and “red-carpet-ready” mantra along high traffic hallways.
“FASTSIGNS created a timeline of our company history reminding our team where we have been and where we are going,” explained Geoff Duncan, Marketing Director for Hollywood Gaming at Mahoning Valley Race Course. “Exiting the staff area onto the gaming floors, these graphics provide a red carpet experience for our employees that they pass on to patrons.”
On the floor of the busy venue, the signage includes a large exterior sign for the racetrack starting gate, colorful posters, informative banner stands and signicades, window graphics for executive offices, and wall and door graphics. The surfaces of Hollywood Gaming’s self-service kiosks and ATM machines were branded with backlit visual graphics.
“Hollywood Gaming is a great example of how a business can be creative with their visual graphics for public-facing purposes, as well as for employee communication,” said Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc. “By integrating impactful signage into all touch points, companies can improve morale and productivity with team members, and create memorable experiences with customers.”
Hollywood Gaming at Mahoning Valley Race Course has drawn crowds since opening in September, 2014 and is now expanding. FASTSIGNS works with the racino weekly to fulfill their expanding visual communications needs, most recently wrapping their shuttle buses.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 590 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Brazil, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions at fastsigns.com and visit our newsroom. Follow us on Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS. Call 800-FASTSIGNS to be connected to a location near you.