Hyatt Selects Samie Barr As Vice President – Global Brands

Hyatt Selects Samie Barr As Vice President – Global Brands

Barr to lead brand experience marketing for Hyatt Regency and Grand Hyatt

August 19, 2015 // Franchising.com // CHICAGO – Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt has named Samie Barr as vice president, global brands. Barr will be responsible for the brand development and management of the Hyatt Regency and Grand Hyatt brands. She will report to Sandra Cordova Micek, senior vice president, global brands.

“Samie comes to us with a track record of success and a wealth of experience in every facet of marketing, and her collaborative style is a wonderful fit for Hyatt,” Micek said. “She will be an instrumental leader to Hyatt as we continue to build distinctive experiences for the Hyatt Regency and Grand Hyatt brands globally.”

Barr, who brings more than 25 years of consumer and retail experience, joins Hyatt from Starbucks Coffee Company where she spent more than 14 years in a variety of leadership roles in brand management and innovation. Most recently, she was vice president, Category Brand Management, responsible for leading the At Home Coffee and Global Merchandise businesses. Prior to Starbucks, she held marketing leadership roles at drugstore.com, Nintendo of America and McCann-Erickson Worldwide.

“Hyatt has such an incredibly rich portfolio of world-class brands, and I am thrilled to join the team and bring my passion for elevating the customer experience to Hyatt,” said Barr. “I was drawn to this company because of its innovative spirit, people-centered focus and I was captured by the mission and values. I’m delighted to help shape the future of the Hyatt Regency and Grand Hyatt brands globally.”

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Centric™, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™, Hyatt Ziva™, Hyatt Residences® and Hyatt Residence Club® brand names and have locations on six continents. As of June 30, 2015, the Company's worldwide portfolio consisted of 618 properties in 51 countries. For more information, please visit www.hyatt.com.

SOURCE Hyatt Hotels Corporation

Contact:

Amy Patti
Hyatt Hotels Corporation
+1 312 780 5620
amy.patti@hyatt.com

 

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Brooklyn Fitboxing
Brooklyn Fitboxing is a fun and effective training experience, where music, fitness, and technology converge to unleash healthy and engaging...
Big Blue Swim School
Big Blue Swim School focuses on creating Big Moments for children ages six months to 12 years old.
FASTSIGNS
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
Jimmy John's Gourmet Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
Dickey's Barbecue Pit®
Since 1941 Dickey's Barbecue Pit® has been treating customers to great tasting barbecue and has become a restaurant icon in the process! Now you can...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.