Wilhelmina Models and European Wax Center Reveal the Winner of The Summer Goddess 2015 Model Search

And The Winner Is…

NEW YORK - August 20, 2015 - (BUSINESS WIRE) - Brooklyn McAlpin of Palmdale, California has been named the winner of the Summer Goddess 2015 Model Search Presented by Wilhelmina Models and European Wax Center. Five women were carefully chosen as finalists and flown to Miami to participate in the last round, which included meetings with top executives, a beach front photo shoot and a party to celebrate the winner. The winner was chosen today by an expert panel of judges including:

“It is our pleasure to add Brooklyn to our acclaimed roster of talent.”

  • Dave Coba, CEO, European Wax Center
  • Sherry Baker, President of Marketing, European Wax Center
  • Erin Lucas, Director, Wilhelmina Miami
  • Tatiana Acosta, Marketing Director, Wilhelmina Models
  • Beth Studenberg, Photographer
  • Sona Gaspirian, PopSugar

“This partnership was about celebrating and revealing beauty in all women, and I’m confident that we have done just that,” said Dave Coba, President and CEO of European Wax Center.

Over 5,000 model hopefuls entered to win the 2015 Summer Goddess Model Search Presented by Wilhelmina Models and European Wax Center. The contest, which kicked off on June 3, 2015 invited interested contestants to enter at one of the nationwide Open Calls or upload their submissions online.

“Wilhelmina prides itself on discovering and managing beautiful, smart, talented models who can feel confident that their work is respected and admired,” said Melissa Wilhelmina Cooper, Brand Officer, Wilhelmina Models. She continued, “It is our pleasure to add Brooklyn to our acclaimed roster of talent.”

McAlpin was joined in Miami by runners up:

  • Kelsey Evenson from Lancaster, California. Evenson was also voted fan favorite receiving 44 % of the votes from the public.
  • Natalie Royals of Torrington, Connecticut.
  • Lauren Leonhardt of Brielle, New Jersey.
  • Maria Garcia of Miami, Florida.

McAlpin will receive a contract with Wilhelmina Models and was named European Wax Center’s newest campaign model. The California beauty will also receive a pass entitling her to one year of complimentary waxing services at European Wax Center’s located nationwide. All five Finalists will receive six months of free brow waxing.

For more information about the Summer Goddess 2015 Model Search Presented by Wilhelmina Models & European Wax Center including the latest news and updates, visit: www.wilhelminamodelsearch.com, www.popsugar.com/summergoddesssearch, or follow us on social media at: http://www.facebook.com/EuropeanWax and Twitter @European Wax.

For Official Contest Rules, visit: www.wilhelminamodelsearch.com.
Instagram: @WilhelminaModels

About European Wax Center

European Wax Center was founded by siblings David Coba and Josh Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing, that results in beautiful skin. The Cobas developed the ultimate wax experience that features the all natural COMFORT WAX™ developed in Europe and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. As well, EWC features include a pampering and professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. Now, luxurious waxing and products can be incorporated into everyone's regular skincare regimen. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and Twitter @European Wax.

SOURCE European Wax Center


Michelle Corbin Hillman
Corbin-Hillman Communications
(212) 246-6537

Kelly Doyle
Corbin-Hillman Communications
(646) 943-0370


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