August 25, 2015 // Franchising.com // London – IHG® (InterContinental Hotels Group) today announces the upcoming launch of its ‘Accelerate’ promotion, which offers IHG® Rewards Club members the opportunity to earn IHG Rewards Club bonus points faster than ever.
The promotion follows a series of recent enhancements to the world’s biggest hotel loyalty programme. This includes the introduction of a new top membership level, Spire Elite, and other changes which make it easier for members to reach Gold Elite and Platinum Elite membership levels.
IHG Rewards Club members who register for the ‘Accelerate’ promotion will receive personalised and tailored offers. Once each offer has been achieved, IHG Rewards Club bonus points are earned automatically, bringing them closer to the next IHG Rewards Club membership level.
IHG Rewards Club is also offering special rewards to non-members who join IHG Rewards Club and enrol in the promotion. These members will be awarded one free night at any IHG hotel, anywhere in the world, by booking and completing just two separate stays at any IHG hotel brand. If they do it again, they’ll receive two free nights – perfect for a weekend getaway.
Bruce LaHood, Vice President, Global Loyalty Consumer Marketing, IHG said: “The ‘Accelerate’ promotion is another step toward building more value within our programme and opening up more benefits to our valued loyal members worldwide, with rewards and experiences that are personally relevant to them. What’s more, this promotion also encourages non-members to join the world’s largest loyalty programme and enjoy the wide range of benefits that we offer to our members across our portfolio of hotel brands around the world.”
Registration for ‘Accelerate’ begins on 24th August 2015. To register for the ’Accelerate’ promotion, visit: www.ihg.com/content/gb/en/offers/falloffer/registration. Guests can sign up for IHG Rewards Club by visiting www.ihgrewardsclub.com, calling the IHG Rewards Club Customer Care Centre, downloading the IHG App or by enquiring at the front desk of any of IHG’s more than 4,900 hotels worldwide.
Members will be able to start taking advantage of their personalised offers and earning bonus points from 1st September 2015 through to 31st December 2015.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with nearly 86 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns more than 4,900 hotels and 720,000 guest rooms in nearly 100 countries, with more than 1,200 hotels in its development pipeline. Over 350,000 people work across IHG’s hotels and corporate offices worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE InterContinental Hotels Group PLC
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