August 26, 2015 // Franchising.com // NEW YORK - Blink Fitness, a premium quality, value-based fitness club, announced today the promotion of Todd Magazine to President. Magazine has overseen Blink’s expansion of its company-owned locations from four to 37 and has led the development of the brand’s franchising initiative, which launched in June 2015.
Magazine joined Equinox, which created Blink Fitness, in 2012 as the Executive Vice President of New Businesses, where he focused on accelerating growth strategies for the company’s new brands such as Blink. Prior to joining Equinox, Magazine held leadership roles at several world-renowned companies, including serving as President of Gatorade, Quaker Foods and Pfizer’s OTC business.
“Todd has been a fundamental force in the development and ongoing success of Blink Fitness,” said Harvey Spevak, CEO of Equinox. “The company’s impressive expansion in such a short amount of time is a direct reflection of his tremendous business experience and leadership skills. Todd has spearheaded the development of Blink’s recently launched franchising initiative, positioning the brand for immense nationwide growth and offering entrepreneurs throughout the country a chance to join this successful business model. We have no doubt that Todd will continue to propel Blink to the next level as a leader in the value-based fitness industry.”
Blink is known for its signature Mood Above Muscle™ philosophy, which believes that exercise isn’t just about looking good, it’s also about how it makes you feel. Blink’s Feel Good Experience™ brings this philosophy to life through five key pillars that differentiate Blink from all other fitness clubs: their associates, known as Mood Lifters™, greet everyone with enthusiasm and treat them with respect; they have an Everyone Cleans philosophy, so their gyms are always spotless; their inspiring gym design is colorful, bright and open; they specifically select energizing music that motivates; and they have training programs designed to boost confidence.
Blink is seeking multi- and single-unit operators with business, management and/or marketing experience. Multi-unit investment groups and franchise candidates should have a commitment to exceptional customer service, as well as a minimum net worth of $1,500,000 and liquid assets of at least $300,000.
To learn more about franchise opportunities visit blinkfranchising.com. Follow Blink Fitness on Facebook, Twitter and Instagram for the latest news and trends.
Founded in 2011, Blink Fitness is a premium quality, value-based fitness brand with 50 locations open or in development throughout New York and New Jersey. Blink Fitness puts Mood Above Muscle™ by ensuring that each club employs the company’s signature Feel Good Experience™ that highlights enthusiastic staff members, a clean environment, an open, spacious and colorful design, energizing music and fitness training that is motivating and affordable. For more information about Blink, visit blinkfitness.com.
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