August 28, 2015 // Franchising.com // New York, NY - The Halal Guys, the innovative American Halal food concept based in New York City, opened its first franchised location last week in Chicago. The site, which is also the brand’s first store outside of home base market in New York, is located in Chicago’s Gold Coast district at 49 W Division St.
The site opened on Saturday to a long line of excited consumers who had been anxiously awaiting the grand opening. Articles in publications like Eater, Chicagoist, and QSR contributed to the market’s anticipation of the brand, saying things like, “Start lining up: New York’s Halal Guys Plans Chicago Expansion In Summer”, and “New York cult favorite The Halal Guys is heading to Chicago”.
The Halal Guys have partnered with Fransmart, the franchise development company behind the growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill, and the Chicago franchisee has committed to opening another four locations. The Chicago market still has prime territory available for franchising, as well as the nearby metro areas of Indianapolis, IN; Milwaukee and Madison, WI; and Detroit, MI.
Since joining up with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has also opened two corporate brick-and-mortar restaurants in Manhattan, and has over 200 franchise units in development in territories including Houston, Atlanta, Philadelphia, New Jersey, Connecticut, Washington, D.C., Virginia and the entire state of California, which sold out within the first months of franchising, as well as a handful of international markets.
The World Famous The Halal Guys is the undisputed leader in American Halal Food. The New York Post calls The Halal Guys “perhaps the city’s most famous open-air dining destination.” The Halal Guys is the #1 Most Yelped business in all of NYC, and as reported by Time Magazine, we are in the Top 10 Most Yelped businesses in the entire United States. Featuring our fan-famous secret recipes and only the highest quality, proprietary ingredients, The Halal Guys is the largest American Halal Food concept in the world. Founded in 1990 by Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed, The Halal Guys is now franchising worldwide via a new fast casual / QSR restaurant format. Featuring only the highest quality, proprietary ingredients, The Halal Guys is the first American Halal food chain in the fast casual / QSR segment. Called “one of the longest-running and best-known food-cart businesses in New York City” by the New York Times, The Halal Guys was named Buzzfeed’s #1 Most Popular Food Truck for 2013, and was recently featured on Bloomberg Television and Fox News, and in Entrepreneur.
SOURCE The Halal Guys