Gymboree Introduces Exclusive Dinotrux Collection
Inspired by the launch of DreamWorks Animation's all-new action-packed Netflix original series, "Dinotrux"
Limited edition clothing & accessory collection in stores and online now.
SAN FRANCISCO - Sept. 8, 2015 // PRNewswire // - Today, Gymboree introduces its exclusive Dinotrux collection, inspired by the launch of DreamWorks Animation's Netflix original series. The all-new series follows the epic adventures of half dinosaur and half construction vehicle creatures including Ty Rux, a massive Tyrannosaurus Trux, and his best friend Revvit, a tiny razor-smart Reptool. Gymboree helps bring this story of prehistoric proportion to life through quality, coordinated styles that celebrate everyone's favorite Dinotrux characters. The limited edition clothing and accessory collection is now available in stores and online at gymboree.com/dinotrux.
"We are thrilled to be DreamWorks' exclusive apparel partner, helping to launch a complete Dinotrux experience for families," said Betsy Schumacher, General Manager of Gymboree. "At Gymboree, we love to tell stories through our collections, so it was an exciting opportunity for us to take inspiration from Ty and Revvit's adventures and create a line of the quality, play-tested styles that we are known for."
Ann Buckingham, DreamWorks Animation's Global Head of Product Development adds, "We couldn't think of a better home for the first Dinotrux collection than Gymboree. The line is a perfect match for this playful, action-packed show, with Gymboree's styles sure to keep young fans outfitted for their own daily adventures."
To celebrate the collection launch, Gymboree will be hosting special shopping events at 25 select stores in the U.S. and Canada. On September 12, 2015, from 10 a.m. – 1 p.m., fans can shop the collection, watch Dinotrux on Gymboree TVs, and be one of the first to play with Power Revvit, one of the fun and lovable toys from Mattel's Dinotrux line. Plus, kids can bring their favorite Dinotrux characters to life in 3D, using the DreamWorks COLOR app and Gymboree's custom coloring sheets. To learn more and RSVP, visit gymboree.com/dinotrux.
The Dinotrux–inspired line, available at all Gymboree stores and online in sizes 4–12, includes a range of coordinated looks focusing on the key characters in the series: Ty and Revvit. The styles are geared for play and include screen-printed tees, embroidered jeans, embellished hats, sneakers and backpacks. DreamWorks also created a Dinotrux coloring and activity set, plus four pop-up books, available exclusively at Gymboree.
Visit gymboree.com/dinotrux or follow @Gymboree on Instagram, Facebook, Pinterest and Twitter to enjoy exclusive Dinotrux content and partake in a TON-TON of fun!
Gymboree has a nearly 30-year rich heritage in dressing children, newborn to 12 years old. Gymboree offers colorful, head-to-toe clothing and accessory collections - quality clothes that let kids be kids.
Gymboree is part of The Gymboree Corporation family which began in 1976 with Gymboree Play & Music, offering parent-child play programs. Today, along with franchised and company-operated Gymboree Play & Music locations, The Gymboree Corporation operates three specialty retail brands - Gymboree, Crazy 8 and Janie and Jack - offering unique, high-quality products delivered with personalized customer service in more than 1300 stores worldwide and on www.gymboree.com, www.crazy8.com and www.janieandjack.com.
About DreamWorks Animation
DreamWorks Animation (Nasdaq: DWA) creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 31 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.