Pit Master Journey Inspires Wendy's BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries

DUBLIN, Ohio - Sept. 8, 2015 // PRNewswire // - Some of America's best BBQ is defined by region—the white sauces of northern Alabama, mesquite-tinged in Texas, vinegar-based in North Carolina.

"We went to great lengths to make sure our customers could enjoy great BBQ at their local Wendy's," said Kurt Kane, Wendy's chief concept officer. "Everything in this product was inspired by a desire to create a new BBQ tradition for America by learning from the very best pit masters across the country. You can see it and taste it, from the quality of the meat to the way we apply one of the three amazing sauces. This BBQ is the real deal and will not disappoint."

A cut above any other quick-service restaurant, Wendy's BBQ Pulled Pork Sandwich starts with tender, premium pork shoulder, slow-smoked for hours with hickory wood. The succulent shredded meat is served with cool, crunchy slaw and a choice of BBQ sauce on a toasted brioche bun.

Wendy's learned from local BBQ experts that the best way to apply BBQ sauce is to drizzle it on top of the meat right before it's served. Taking it a step further to fit barbecue fans' tastes, Wendy's provides three custom-crafted sauces—sweet, smoky or spicy—for customers to choose from when they order.

Perfect for a savory side or snack, Wendy's BBQ Pulled Pork Cheese Fries feature natural-cut fries, with a topping of rich cheddar cheese sauce, hickory-smoked pulled pork and diced red onions—topped with a choice of three sauces.

Both available for a limited time only, the BBQ Pulled Pork Sandwich has a suggested retail price of $4.49,1 and the BBQ Pulled Pork Cheese Fries has a suggested price of $2.99.1

Learn more about Wendy's BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries by visiting the Wendy's website.

'Crack the Masters' Interactive Game

While Wendy's learned a few tips on its BBQ journey, plenty of great BBQ pit masters' secrets remain uncovered. Starting in mid-September, consumers have a chance to unlock those mysteries for themselves, by visiting YouTube.com/wendys to play Wendy's "Crack the Masters" interactive game.

1 Suggested pricing. Price and participation may vary.

About The Wendy's Company

The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger restaurant chain. The Wendy's system includes more than 6,500 restaurants in 29 countries and U.S. territories. For more information, visit www.wendys.com.

SOURCE The Wendy's Company

Contacts:

Frank Vamos
614-764-8477
frank.vamos@wendys.com

Steven Coulombe
404-879-9292
steven.coulombe@ketchum.com

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