Beef 'O' Brady's Celebrates 30th Anniversary

Veteran Family Sports Pub Franchise Eyes 250 Stores by 2020, Launches Fast Casual Concept

TAMPA (PRWEB) September 09, 2015 - Its tagline is simple: Good food, good sports. And that's exactly what Beef 'O' Brady's has done – and done very well – for 30 years. The anniversary offers a chance for the brand to look back at its storied past, but also to focus on growing and evolving the brand into the future.

“In 1985, Jim Mellody dreamed up the idea of a family friendly restaurant and pub where the community could gather, and the brand has continued to serve up that experience for families for 30 years now,” said Chris Elliott, CEO of Beef 'O' Brady's. “As we've grown from that first location in Brandon, Fla., we've continued to innovate and stay ahead of the competition while holding true to what sets us apart: giving guests a great atmosphere to enjoy their favorite sports, have a lively conversation or simply celebrate the great taste of a perfectly prepared burger.”

Today's Beef 'O' Brady's is showing impressive comparable growth as well as new store growth as it expects to open 11 new stores in four states by the end of 2015. The company also opened a second location in Kuwait this year. There are now 204 Beef 'O' Brady's locations spread over 23 states and the brand expects to reach 250 stores by 2020.

The brand's 30th anniversary will be the focal point of its marketing this year, and the theme, Elliott says, is new beginnings. Upcoming marketing focuses include a lighter side of Beef's with lettuce wraps, three new salads, and a quinoa power bowl. Jalapeno corn fritters, Texas sliders, and new chicken wing flavors like Kentucky Bourbon and Citrus Chipotle are set to join the menu for 2016.

In addition to continued growth for Beef 'O' Brady's, the brand is making big moves outside of the casual-dining segment. Opening in mid-August, the first Beef's Express, a fast-casual take on the veteran brand, is focusing on speed, quality & value for guests who are on the go but still want a first-rate dining experience.

“While we celebrate our history and the 30-year legacy we've created at Beef 'O' Brady's, we're also committed to giving our franchisees additional growth opportunities and our guests a new and different kind of experience,” Elliott says. “Beef's Express is really going to take our brand to new heights and give people something that they haven't seen before in fast casual dining.”

About Beef 'O' Brady's

Beef 'O' Brady's is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef 'O' Brady's menu features delicious family favorites like hearty pizza and flatbreads, award-winning wings, fresh Angus burgers and crisp salads, along with a kids' menu and a full bar for the adults. Beef 'O' Brady's is strongly dedicated to community involvement through partnerships with local schools, youth sports leagues and other community groups. Beef 'O' Brady's operates 209 locations in 23 states. For more information about franchising opportunities visit http://www.beefobradysfranchise.com/.

SOURCE Beef 'O' Brady's

Contact:

Lauren Boukas
No Limit Agency
+1 (312) 526-3996

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...
America's Dog & Burger
We're not complicated. Our systems and training allow you to bring a brand to your neighborhood that's laser-like focused keeping everything...
Anytime Fitness
Align with the world leader in fitness. Recurring-revenue business model, multi-club ownership potential. Don’t just join a franchise, join a...
Tony Roma's
After two decades of fast-paced international expansion, we are introducing a new generation of domestic customers to the Tony Roma’s experience....
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)