Coldwell Banker Real Estate Captures Traditions of Halloween at Home in New Fall Commercial
September 11, 2015 // Franchising.com // Madison, N.J. - Halloween. The one day of the year where thousands of kids sprint from house to house on a sugar-charged mission for candy. A holiday rooted in the home, it arguably attracts more foot traffic than any other day. That’s why Coldwell Banker Real Estate is launching its first Halloween television spot this fall.
The television commercial, titled “Halloween,” is part of a series of commercials from Coldwell Banker Real Estate that tell stories about the memories and traditions that make a house a home. Beginning on September 13, the ad will run through October on national networks including A&E, Discovery Channel, NBC, Nick at Nite and TLC.
“With more than 41 million trick-or-treaters each year, there is no question that Halloween defines home,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Many of our favorite childhood memories revolve around costumes, decorations and ringing doorbells for candy. The newest Coldwell Banker Real Estate commercial captures these moments in a way that millions of Americans can relate to through the lens of one family’s traditions.”
The ad spot is narrated by a mother who shares her fond memories of Halloween having been a special holiday for her growing up. She reminisces that her home was filled with cupcakes and costumes, igniting fun and laughter. She then shares the memories she is making with her family now and her dedication to dressing up the house for her kids. What she notes at the end holds true for so many parents: that the happiness in their eyes and the joy on the faces is the best treat you can ask for. “That’s home.”
The “Halloween” spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate and directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen.
About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 43 countries and territories with more than 88,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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