Bennigan’s Pulls Out the Stops for Legendary Celebration of National Monte Cristo Day

National holiday honoring world famous sandwich coincides with annual ‘Halfway to St. Paddy’s Day’ festivities.

September 15, 2015 // Franchising.com // DALLAS, TX – Every day is St. Paddy’s Day at Bennigan’s. But there’s only one National Monte Cristo Day – Thursday, Sept. 17 – which just happens to be halfway to that most Irish of holidays!

Did somebody say it’s time for a party?!!!

As if you needed another reason to head to Bennigan’s for its annual “Halfway to St. Paddy’s Day” festivities, this is your chance to enjoy the World Famous Monte Cristo for free!

You heard that right!

In honor of National Monte Cristo Day, Bennigan’s is offering guests a FREE Monte Cristo with the purchase of an item of equal or greater value on Thursday, Sept. 17, 2015. Guests will also be invited to receive their own Monte Membership Card, entitling the cardholder to a free Monte Cristo on the 17th of every month, with the purchase of an item of equal or greater value!

“Many have tried, but none have succeeded in creating a Monte Cristo as Legendary as Bennigan’s,” said Legendary Restaurant Brands Chairman and CEO Paul Mangiamele. “So we consider National Monte Cristo Day to be our day, and we want every guest on September 17th to experience the joy of biting into the sandwich that made Bennigan’s a beloved brand all across the globe.”

Bennigan’s World Famous Monte Cristo starts with honey wheat bread layered with tender ham, roasted turkey and Swiss and American cheeses. It’s then batter-dipped, gently fried and coated with powdered sugar, and served with red raspberry preserves for dipping.

“If you’ve never tried a Monte Cristo at Bennigan’s, you’re missing out on one of life’s greatest indulgences,” said Mangiamele.

In addition, on and around Thursday, Sept. 17, Bennigan’s restaurants throughout the chain’s global system will throw their annual Halfway to St. Paddy’s Day parties, with Irish-themed food and drink specials, live entertainment, green beer and more.

Be sure to savor the delicious specialty drinks rolled out just in time for the big occasion – like the all-new Kiss Me I’m Angry, the Big Ginger, the Emerald Isle Margarita or the Raspberry Redhead Martini.

Now with more than 150 restaurants open or under contract worldwide, Legendary Restaurant Brands LLC is continuing to experience strong growth while simultaneously redefining casual dining. Since the end of 2012, the company has opened new franchise locations in Clarksburg, MD; Katy, TX; Santa Clara, CA; Saddle Brook, NJ; Tysons Corner, VA; Veracruz, Mexico; Larnaca, Cyprus; and Dubai, UAE.

Additional restaurants are planned for California, Florida, Maryland, New Jersey, Tennessee, Texas and Virginia; and internationally in Mexico, Central America, Cyprus, Egypt, Korea, Kuwait, Saudi Arabia and South America.

For details on the National Monte Cristo Day and Halfway to St. Paddy’s Day festivities in your area, contact your nearest Bennigan’s. Locations and phone numbers are available at Bennigans.com.

About Legendary Restaurant Brands 

Legendary Restaurant Brands owns the iconic Bennigan’s and Steak and Ale brands – the pioneers of casual dining – as well as the fast-casual concept, Bennigan’s On The Fly. Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish hospitality, this Legendary brand delivers memorable dining experiences to every guest and compelling returns to all its franchisees. Steak and Ale is another American classic poised for a triumphant return. Redefined as a 21st Century polished-casual concept, the new Steak and Ale will once again set the standard for affordable steakhouses. Bennigan’s and Steak and Ale will be celebrating their 40th and 50th anniversaries, respectively, in 2016.

For franchising information, visit Bennigans.com or call 855-GOT-BENN.

SOURCE Legendary Restaurant Brands 

Media Contact:

Ladd Biro
Champion Management
Founder & Principal
O: 972.930.9933
C: 817.675.3499

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