Crunch Franchise Announces Expansion Into Atlanta, GA

NEW YORK - Sept. 15, 2015 // PRNewswire // - Crunch Franchise announces expansion into Atlanta, Georgia. The renowned gym chain best known for making serious fitness fun through innovative group fitness programming and cutting-edge training offerings will introduce its 'No Judgments' philosophy to the Atlanta area with the opening of its first club in Johns Creek.

As of September 1st, 2015, what was formerly Forum Athletic Club at 6000 Medlock Bridge Parkway, Johns Creek, Atlanta, GA, was acquired by Crunch Franchisees, Geoff Dyer and Tony Scrimale. The 32,000 square foot space is currently undergoing a two million dollar renovation and the Franchisees anticipate the space to officially open as Crunch Johns Creek in January 2016.

The newly renovated space will be fully equipped with state-of-the-art cardio and strength training equipment, full-service locker rooms, tanning, HydroMassage® and will offer a Kid's Crunch babysitting service available for children ages 6-months to 12-years. A designated group fitness studio will be onsite where members can enjoy Crunch's group fitness classes including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, BOSU® Bootcamp, Fat Burning Pilates and more.

Members will have access to Crunch's CAMP CRUNCH program which includes signature small group training, personal training and nutrition programs for all fitness levels. Expert personal trainers will work one-on-one with members to deliver personalized fitness and nutrition plans, helping them to meet their fitness goals.

Partners Geoff Dyer and Tony Scrimale, who have a combined 75 years of experience in the fitness industry, have planned a rapid expansion in the area, promising to open at least 20 Crunch locations in the next few years.

"We are excited to bring the iconic Crunch brand back to Atlanta. Our new Crunch model is packed with added value for our members with memberships that begin at only $9.95 per month and group fitness classes included for only $19.95 per month. We pride ourselves on maintaining a fun, friendly, 'No Judgments' experience for all of our members," said Dyer.

An enrollment center is now open at the gym's location, 6000 Medlock Bridge Parkway, Johns Creek, Atlanta, GA. For more information on Crunch Johns Creek, visit or call 678-999-6702. To learn more about Crunch franchising opportunities, visit

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo, Gordon, Crunch serves over 550,000 members with over 120 gyms worldwide, including 98 franchise locations in MA, PA, NY, NJ, CT, WA, OR, CA, TX, FL, KY, VA, Puerto Rico and Australia, and is rapidly expanding across the U.S. and around the globe. Go to for more information.

About New Evolution Ventures™ (NeV)

Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit




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