Texans Have Spoken and Ben & Jerry’s has Answered

Ben & Jerry’s Tex-Clusive Winning Flavor Unveiled

SOUTH BURLINGTON, Vt. - September 15, 2015 - (BUSINESS WIRE) - Texans voted and a whopping 79% selected as its first ever, state-exclusive, big, bold Texas sized flavor… Bourbon Pecan Pie! Anxious to get your hands on a pint? Well, you better live in, or visit Texas, if you want to indulge in this exclusive flavor. Bourbon Pecan Pie is available in pints now, but ONLY in the Lone Star State.

Ben & Jerry’s brought Texans two of their biggest and boldest flavors as part of the ice cream company’s first “Texas Churned” summer tour and asked fans to vote for their favorite. Does the winner pack a punch like Bar-B-Que Peach with its ancho chili caramel swirl? Or is it more on the sweet southern side like Bourbon Pecan Pie with shortbread cookie pieces? “Both are equally delicious and rich in chunks and swirls,” said Flavor Guru and Texas flavor creator, Eric Fredette. “But there can only be ONE winner!”

Ben & Jerry’s sampled the two flavors this summer over a four city tour which included Austin, Dallas, San Antonio and Houston. Fans tweeted the truck to stop by, tried the concoctions, and cast their vote at benjerry.com/texaschurned. It was a close race at the start between the two custom developed flavors, but in the second half of the tour Bourbon Pecan Pie took the lead, and never looked back as it claimed the spot as Texas’ Top Pick.

So why Texas? Well, Ben & Jerry’s ice cream has sold pints and scooped ice cream in Texas for well over 20 years. The ice cream maker proudly partnered with iconic Texan Willie Nelson for the musician’s own Country Peach Cobbler flavor from 2007-2014. Last year Ben & Jerry’s created the two Texas-inspired flavors at a music festival in Irving, TX and the response from ice cream fans was amazing. Texans spoke, so Ben & Jerry’s answered by bringing back the two Texas-exclusive flavors being featured on this year’s four-month long summer tour.

The fresh face in the flavor lineup is available now in pints (MSRP: $4.89) on retailers’ shelves throughout Texas and at Scoop Shops located in Plano, San Antonio, Galveston, McAllen, Webster, DFW Airport, Highland Village, Houston and Sugar Land. To discover the closest place you can track down Texas’ official Ben & Jerry’s flavor visit http://www.benjerry.com/flavors/flavor-locator.

About Ben & Jerry’s®

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company successfully completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2014 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

SOURCE Ben & Jerry’s®

Contacts: 

Lindsay Bumps
Ben & Jerry’s
802-923-2428
PR Media Maven
Lindsay.Bumps@benjerry.com

Tori Wood
802-846-1500
PR Media Tyro
Tori.Wood@unilever.com

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