MIAMI - September 17, 2015 - (BUSINESS WIRE) - What started as the ‘McWhopper proposal’, a friendly peace offering from Burger King to McDonald’s to raise awareness for Peace Day, has developed into a much larger partnership. After several restaurants approached Burger King to unite in honor of Peace Day on September 21st, a momentous decision was made and the Peace Day Burger™ was born.
A collaboration between Denny’s, Wayback Burgers, Krystal, Giraffas USA, and of course, Burger King, the Peace Day Burger will combine all the tastiest ingredients from the restaurants’ signature sandwiches into one delicious, peace-loving burger. This culinary mash-up of a lifetime will contain parts of Denny’s Bacon Slamburger, Wayback’s Wayback Classic, Krystal’s Cheese Krystal, Giraffas’ Brutus and Burger King’s Whopper sandwiches.
The Peace Day Burger™ will be offered for one day only in Atlanta at a pop-up restaurant on 1122 Northside Drive, with the sole objective of raising awareness for Peace Day and the Peace One Day organization. The Peace Day Burger will be available from 11:00 am till 6:00 pm free of charge (1,500 sandwiches are available, first come first served). All participating burger brands will be furthering the cause with a direct monetary donation to Peace One Day.
“Since the beginning, the main objective of this initiative was to raise awareness of Peace Day. We are really proud to be part of the Peace One Day corporate coalition and to see that the awareness of Peace Day in the US is almost five times higher among those who saw this campaign than those who were not aware of it,” said Fernando Machado, Senior Vice President for Global Brand Management at Burger King Corporation. “We were overwhelmed by the goodwill of our fellow restaurateurs, and believe that working with them to create this once-in-a-lifetime burger is a beautiful twist of fate.”
“As far as McDonald’s goes, any activity they undertake, whether in partnership with Burger King or on their own, would be incredible, as it will raise further awareness for Peace Day,” Machado goes on to say. “And inadvertently, the McWhopper has 100% become a reality for some. The public wholeheartedly embraced the campaign and thousands of DIY McWhoppers have been created, reviewed, and shared on social media.”
Since launching the McWhopper campaign, Peace One Day has seen an unprecedented upswing in people talking about Peace Day, in traditional and social media. Burger King and their new allies are confident they will increase this exposure even further with the Peace Day Burger™.
Peace Day, September 21st, is a day of ceasefire and non-violence unanimously adopted by all UN member states, following a successful campaign by the nonprofit organization Peace One Day. “Our short term goal is to expose three billion people to Peace Day by 2016. It’s a big target but it’s very possible, particularly with the support of the corporate sector – they have the resources and ability to raise awareness on a massive scale. That awareness creates action, and that action saves lives,” said Jeremy Gilley, founder of Peace One Day.
For more information, visit www.peaceoneday.org.
All mentions of “Denny’s”, “Wayback Burgers”, “Krystal”, “Giraffas” and “McDonald’s” are respectively references to DFO, LLC, Jake’s Franchising LLC, The Krystal Company, Giraffas USA LLC and McDonald’s Corporation. All mentions of “Burger King” are references to Burger King Corporation. “McDonald’s” has not authorized nor sponsored this usage. Whopper, Bacon Slamburger, Wayback Classic, Cheese Krystal, Brutus Burger are all trademarks of their respective corporations. TM & (C) Burger King Corporation. All rights reserved.
Founded in 1954, Burger King Corporation is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King Corporation is a subsidiary of Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about Burger King, please visit our website at www.bk.com or follow us on Facebook and Twitter.
Founded in 1999 by filmmaker Jeremy Gilley, the non-profit organization Peace One Day drove the initiative that led to the unanimous adoption by the United Nations member states of an annual day of global ceasefire and non-violence on 21 September – Peace Day.
Not only has Peace Day been proved as a catalyst for broad-ranging civil society action by individuals and groups in every country of the world, but also for life-saving activities: notably, in 2007, Jeremy Gilley and Peace One Day Ambassador Jude Law travelled to Afghanistan to help develop and document preparations for life-saving activities across the country for Peace Day. As a result of this work, since 2007, Peace Day agreements in the region have resulted in the immunization against polio of 4.5 million children.
With the day well-established, Peace One Day’s objective is to institutionalize Peace Day around the world, making it self-sustaining. A report supported by McKinsey & Company estimated that 1 billion people were exposed to the Peace Day message in 2014 with around 610 million people fully aware and engaged, resulting in 10 million people behaving more peacefully. Peace One Day aims to reach 3 billion people with the Peace Day message by Peace Day 2016. For more information, visit www.peaceoneday.org.
Denny's is one of America's largest full-service family restaurant chains, currently operating 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Chile, Costa Rica, Curaçao, Dominican Republic, El Salvador, Guam, Honduras, Mexico, Puerto Rico and New Zealand. For further information on Denny's, including news releases, please visit the Denny's website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Pinterest, Instagram or YouTube.
Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh burgers and thick, hand-dipped milkshakes. Wayback Burgers currently operates in 26 states with over 100 locations nationally and internationally in Argentina. Wayback Burgers plans to open in 32 countries throughout the Middle East and Northern Africa, in addition to expansion plans in Argentina, Canada, Mexico, and Pakistan.
With over 420 locations in the South American country of Brazil and more than 30 years in action, Giraffas® Brazilian Grill brings together Brazilian cuisine that combines a touch of American favorites with a dash of Brazilian tastiness. The first U.S. Giraffas opened in North Miami in 2011. Today, there are already 9 units throughout South and Central Florida with plans to open more in the near future. Giraffas offers Brazilian comfort food in a fast-casual setting. Open for lunch and dinner, their menu highlights include steaks, burgers, chicken, salads, and seafood. Giraffas offers hormone-free all natural chicken; organic quinoa; all-natural and antibiotic/hormone-free USDA Angus beef, perfectly aged for 21 days; burgers featuring a unique blend of certified Angus brisket, chuck and picanha beef all grilled-to-order along with their steaks, ocean-raised salmon and shrimp. In 2015 Giraffas USA was ranked #13 by FastCasual.com. Visit www.Giraffas.com, #GiraffasUSA for more information. Boldly Brazilian. Daringly Delicious.
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.
SOURCE Burger King Corporation
Brooke Scher Mogan
Alison Brod Public Relations