September 18, 2015 // Franchising.com // PITTSBURGH – Spurred by record sales growth, Bruster’s Real Ice Cream has introduced two limited-time flavors and a seasonal menu item to complement year-round favorites, a strategy that has helped drive the chain’s best performance since it was founded more than 25 years ago. Just in time for fall, September’s premium, hand-made offerings include:
As with all of Bruster’s premium ice creams, these flavors are made fresh daily, by hand, in each shop. In October, Pumpkin Cheesecake and Pumpkin Ice Cream Pies join the menu for a limited time.
Bruster’s, America’s favorite ice cream chain, has seen its strongest sales in history by strategically promoting limited-time treats in addition to the high-quality, premium ice cream products customers have enjoyed through the years.
The chain continued that success in August, with comp-store sales up a record 11.5 percent, bringing yearly comp-sales growth to more than 10 percent. Bruster’s has posted 10 quarters of consecutive same-store sales growth. “Whether they come in for a special flavor or one of their favorites, our guests know they’ll always receive a unique, premium ice cream,” said CEO Jim Sahene. “That’s what sets Bruster’s apart from other frozen treat chains.”
Connect with Bruster’s Real Ice Cream online at www.brusters.com, www.facebook.com/BrustersRealIceCream, and @BrustersFresh.
Named America’s #1 frozen treat chain in the national Consumer Picks 2015 study, Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet, with at least 24 made fresh in each shop daily. There are nearly 200 independently owned locations in 19 states and the nation of Guyana. Click here for franchise information.
SOURCE Bruster’s Real Ice Cream
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