September 21, 2015 // Franchising.com // Madison, N.J. - Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, has been awarded the first-ever Companion Animal Champion Award by Adopt-a-Pet.com for helping find homes for more than 20,000 dogs in 2015.
In February 2015, Coldwell Banker Real Estate joined forces with Adopt-a-Pet.com, the largest nonprofit pet adoption website in North America, to launch the “Homes for Dogs Project,” an initiative aimed at sharing resources to find homes for adoptable dogs. The campaign took to a national stage during the 87th Academy Awards when Coldwell Banker Real Estate debuted its television commercial, “Home’s Best Friend.” The ad spot featured half a dozen rescue dogs that were the inspiration for the campaign.
Over the course of the campaign, dozens of local Coldwell Banker® affiliated offices hosted adoption drives and events to support the cause. Then in August, the two organizations hosted the Homes for Dogs National Pet Adoption Weekend, with more than 650 shelters and rescue groups coming together for one of the largest adoption events of the year.
“We have been so honored to make a difference in these pets’ lives,” said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “There is a saying that you don’t adopt a dog, the dog adopts you. To think of how many families we have touched this year as a result of the campaign is truly humbling.”
Abbie Moore, executive director of Adopt-a-Pet.com, presented the award at the annual Coldwell Banker Real Estate conference, the Generation Blue Experience. “On behalf of all of us at Adopt-a-Pet.com and its shelter and rescue network, we thank you, Coldwell Banker Real Estate, for making a difference in your communities and finding forever homes for so many animals this year,” she said.
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a network of approximately 3,000 independently owned and operated franchised broker offices in 43 countries and territories with more than 86,000 independent sales professionals affiliated with the network. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings, the first to offer sellers to tell their stories on property listings through Homeowners Notes and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker Real Estate has also harnessed the power of technology and data bringing the two together for affiliated sales associates with the brand’s exclusive CBx iPad application, which details traits and characteristics of a home’s potential buyers. The brand also utilizes Zap to manage leads and help buyers and sellers customize their experience. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
SOURCE Coldwell Banker Real Estate LLC
Coldwell Banker Real Estate LLC
CooperKatz for Coldwell Banker Real Estate LLC