7-Eleven Takes Coffee Home Again with New Single-Serve Brew Cups, Adds ‘Stay Hot’ Cups in Stores
7-Eleven introduces new single-serve brew cups for coffee at home and a "Stay Hot" cup that keeps coffee hot longer.
September 22, 2015 // Franchising.com // DALLAS – Over fifty years after 7-Eleven® pioneered the introduction of on-the-go-coffee in the U.S., the retailer is taking coffee home again with the launch of 7-Eleven-branded coffee for single-serve brewing systems. With the new single-serve brew cups, coffee-lovers who want a fresh-brewed cup of 7-Eleven coffee can get one whether they’re on the go or at home.
Sold exclusively at participating 7-Eleven stores, the single-serve brew cups are available in two package sizes – an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7-Eleven’s most popular blends – Exclusive Blend, 100% Colombian and seasonal Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice. The 50-cent per cup cost is well below the average single-serve brew cup price of 65 cents, with some national brand brew cups costing as much as $1 each.
All varieties of 7-Eleven’s single-serve coffee are made from the same high-quality 100 percent Arabica beans as the coffee available in its stores, sourced and roasted to ensure the same great flavor customers enjoy in stores.
“Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7-Eleven,” said Dennis Phelps, VP, Fresh Foods & Proprietary Beverages, “Convenience wasn’t the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value.”
According to a 2015 survey by the National Coffee Association, one in five adults who drank a cup of coffee at home the previous day made it in a single-serve brewer. Just five years ago, that number was one in 14. Single-serve is driving coffee growth, and anticipated to surpass retail roasted coffee in 2017. Retail sales of brew cups grew from $132 million in 2008 to more than $3.1 billion just five years later, and single-serve remains the fastest-growing segment of the coffee category.
“7-Eleven is the fourth largest coffee retailer in the U.S., said Dennis Phelps, VP, Fresh Food & Proprietary Beverages, “and the only one to offer a trial size two-pack of our single-serve brew cups. We want people to try this new at-home version of the fresh-brewed coffee served at our stores.”
For on-the-go customers who still grab their cups on the go, primarily while on their way to work, 7-Eleven is introducing a new “Stay Hot” cup that keeps coffee hot longer. The new cup keeps coffee hot without requiring a sleeve. And while the new Stay Hot cup looks, feels and performs like foam, it is actually plastic and recyclable. Made from polypropylene, the Stay Hot cups launched nationally with a new bright white design and well-known skylines of cities across America.
For a limited time, the extra-large Stay Hot cup will be sold at a value price between the cost of a medium and large cup.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 56,200 7-Eleven stores in 16 countries. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #2 on Franchise Times Top 200 Franchise Companies for 2013; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World's Top 10 Most Innovative Companies in Retail.” 7-Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
SOURCE 7-Eleven, Inc.