ALISO VIEJO, Calif. - Sept. 22, 2015 // PRNewswire // - Johnny Rockets restaurant chain announces the grand opening of its first-ever fast casual concept called Johnny's Burger Factory. The new concept was created, in part, to appeal to a new generation of customers – millennials – who are time-starved and demand faster service without sacrificing high quality, great tasting food. Johnny's Burger Factory at Walden Galleria will open on Saturday, September 26 at 10 a.m. for its official grand opening. The new restaurant will donate 20% of the proceeds generated from sales of its grand opening day to benefit The Salvation Army of Greater Buffalo and its programs dedicated to feeding hungry families throughout Western New York.
Charles Bruce, President and Chief Executive Officer for Johnny Rockets said, "Every detail about the development of Johnny's Burger Factory, from the first design to construction, product development and marketing had a new kind of consumer in mind. It's not possible to ignore millennials and still be competitive in the better burger category."
Johnny's Burger Factory has an industrial look with colors and materials that include reclaimed wood siding and corrugated metal siding on the walls, with a bamboo-faced dining counter with a darker sleek counter top. Edison pendant lights surround the dining counter. New technology, like a video wall and digital menu board - designed to resemble a hand written chalk board – engages guests. A touch screen kiosk will allow to them to place their orders and customize their meals for a hands-on experience. Johnny's Burger Factory team members will sport a casual look wearing blue jeans, t-shirts and butcher-style aprons.
"Our goal with Johnny's Burger Factory is to broaden our appeal and foster an immediate connection and loyalty with a tech-savvy generation looking for a new kind of restaurant," said James Walker, President of Global Operations and Development for Johnny Rockets. "This restaurant is designed to serve the highest quality food in the highest quality environment. This, along with personal meal customization and self-ordering, will all contribute to differentiating Johnny's Burger Factory from other fast casual brands."
Walker continued, "The creation of Johnny's Burger Factory took a great deal of time, passion and experimentation to create a concept that is flexible enough in its design to allow multiple opportunities for new tests and trials. We've already seen a great deal of excitement around the new restaurant from current and prospective franchise partners. This concept design opens up development opportunities in a variety of venues globally. And as a result, we hope to expand at a faster pace and plan on adding new kitchen technology where we will bake our own buns and make ice cream from scratch as the brand evolves."
The menu at Johnny's Burger Factory is easy to navigate and has something for everyone. Burgers, of course, get top billing along with a full chicken menu and a veggie burger option too. Joel Bulger, Chief Marketing Officer for Johnny Rockets expressed his excitement for the new menu at Johnny's Burger Factory, "Our core menu is all about using fresh, never frozen 100% domestic beef burgers and fresh hand-breaded chicken tenders. We've created four signature burgers as well as an option for our guests to build and customize their own personal Factory Burger using beef, hand-breaded chicken tenders or veggie patty. They are given a choice of cheeses and unlimited toppings. And to truly make it their own, we have a self-serve sauce bar for their sandwiches or to dip their chicken tenders."
"Our research shows that there is strong consumer demand – especially by millennials – for custom food options that are high quality, affordable and fast. We're confident that giving the option to individuals to customize their sandwiches will engage a whole new group of guests," said Bulger.
Also on the menu is the option for guests to create their own Factory Burger made with a beef burger, hand-breaded or grilled chicken tenders or a veggie burger. There is a complimentary self-serve sauce bar to choose from a variety of flavored sauces, like BBQ, Buffalo sauce, Chipotle ranch, Sriracha or honey mustard. Johnny's Burger Factory will serve hand-breaded, sweet, farm-fresh onion rings and fries made with premium U.S. potatoes. The sides can be topped with bacon, cheese or chili or all three toppings.
Premium ice cream hand-spun shakes will be offered in a variety of flavors including chocolate, vanilla, strawberry, Oreo and the signature Factory salted caramel shake. For those who are looking for a different ice cream dessert, there is a Guinness Float.
Beverages include local craft beer as well as Pabst Blue Ribbon, Budweiser, Bud Light and Guinness by the bottle, a choice of wines and a Coke Freestyle machine for guests to once again use their creativity to customize their soft drinks.
Johnny's Burger Factory is the first-ever fast casual concept from Johnny Rockets created in part, to appeal to a new generation of customers who are time-starved and demand faster service without sacrificing high quality, great tasting food. Guests at Johnny's Burger Factory can enjoy signature, fresh, never frozen, 100% beef burgers, hand-breaded in the restaurant or grilled chicken tenders, salads and premium sweet farm-fresh, hand-breaded onion rings and fries made with premium U.S. potatoes. In addition, guests can create and customize their own Factory Burger. A complimentary self-serve sauce bar is featured with a selection of flavors for guests to choose. Premium ice cream hand-spun shakes include the signature Factory salted caramel shake as well as, chocolate, vanilla, strawberry and Oreo. Local craft beer, wine, and a Freestyle Coke machine are also on the menu. The first Johnny's Burger Factory is located at Walden Galleria in Buffalo, NY.
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain's signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 330 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.
SOURCE Johnny’s Burger Factory