Remarkable Results for CruiseOne’s New Automated Social Program, Powered by SproutLoud
New program empowers agents with automated social media marketing support.
September 22, 2015 // Franchising.com // Fort Lauderdale, Fla. – Home-based travel franchise CruiseOne®, which is part of the world’s largest cruise agency and award-winning leisure travel company World Travel Holdings, recently launched one of its most successful marketing programs to date, CruiseOne Automated Social Program. The progressive new program utilizes SproutLoud’s advanced hyper-local marketing platform to deliver automated, branded social media content and scheduling to its vast network of franchisees. The CruiseOne Automated Social Program launch received a record-breaking response, with more than 320 enrollments in just the first 10 days.
For almost 25 years, CruiseOne has equipped its franchisees with dynamic programs, which are complemented by the latest technology advancements, resulting in rapid growth. The CruiseOne Automated Social Program is offered at no cost to franchisees and enables them to receive corporate-aligned content that can be filtered to their potential customers using today’s social media platforms.
"We are thrilled to offer our franchisees a centralized, hassle-free way to distribute optimized content and improve customer engagement,” said Rosemarie Reed, vice president of marketing at CruiseOne. “Travel is very experiential and by providing inspirational quotes, photos and even our consumer promotions, we are creating a connection between our franchisees and their clients which will instigate more effective customer interactions.”
Specifically, the CruiseOne Automated Social Program gives agents a range of benefits including: content categories, professionally designed posts and automated scheduling. To encourage flexibility, the social program also allows agents to select from three enrollment options, which include:
- Automated: Franchisees select which content categories they want automatically posted to their social media pages.
- Do-It-Yourself: Franchisees download professionally designed posts from their selected content categories and manually post when they want.
- Mix: Franchisees can pick and choose which categories they want to post manually or automatically.
A widely recognized tech industry leader, SproutLoud has helped many brands fortify their marketing solutions with breakthrough, automated services. Expressing excitement to work with CruiseOne to help drive focus and profitability, Gary Ritkes, president at SproutLoud, stated “We are honored they chose our platform to be an integral part of their strategic effort in providing agents with a host of marketing resources designed to enlarge opportunities.”
The CruiseOne Automated Social Program is one component of CruiseOne’s multi-tiered marketing program, which ensures that its franchisees are always in front of existing and potential customers. The company boasts an innovative travel video library, uses a segmentation technique to qualify which customers receive direct mailings, and also sends weekly emails on behalf of its vacation specialists highlighting consumer promotions, travel tips and more. CruiseOne spends more than $1 million annually in lead generation to increase brand awareness, generate leads and drive continuous web traffic.
As a result of the wildly successful implementation of CruiseOne Automated Social Program, the company has since been prompted to plan a similar program launch for its sister company, Cruise Inc., in the coming weeks.
Those with a passion for travel interested in exploring CruiseOne franchising opportunities should visit www.CruiseOneFranchise.com or call 888-249-8235.
In operation since 1992, the home-based travel franchise CruiseOne® is ranked in the top three percent of all franchises worldwide and is a member of the International Franchise Association. As part of World Travel Holdings, the world’s largest cruise agency and award-winning leisure travel company, CruiseOne franchisees are able to offer their customers the lowest possible pricing on vacations with its 100 percent “Best Price and Satisfaction Guarantee.” CruiseOne has received partner of the year, a top-ranking status, by all the major cruise lines including Norwegian Cruise Line®, Royal Caribbean International®, Celebrity Cruises® and Carnival® Cruise Lines. For more information on CruiseOne, visit w ww.CruiseOneFranchise.com. Like CruiseOne on Facebook at www.facebook.com/CruiseOneFranchise, and follow us on Twitter at @CruiseOneBiz.
SproutLoud is a hyper-local marketing platform that helps brands in any vertical manage and govern their marketing campaigns and programs with the channel partners that sell their products or services (Local Retailers, Distributors, Agents, Sales Reps, Dealers, VARS, Employees, Franchises.) The platform is deployed by enterprise marketers looking to protect brand integrity and to increase speed to market messaging with pre-created high quality content to be co-branded by the partners. The award winning platform has four distinct strengths: providing the most flexible advertising and co-op funds management tool on the market, automating the customization and distribution of local marketing messages, aggregating the most comprehensive advertising services and tactics through best-in-class marketing service partners, and delivering real-time business intelligence to the brand.
SproutLoud Media Networks
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