Boston’s Restaurant & Sports Bar to Expand its Presence in Southeast Mexico
Casual Dining Concept Signs New Franchise Deal to Bring Brand to Quintana Roo in Summer 2016
DALLAS - September 23, 2015 - (BUSINESS WIRE) - After sharing plans to continue its rapid expansion in Mexico, Boston’s Restaurant & Sports Bar (Boston’s), the casual dining concept that combines a family-friendly restaurant and sports bar under one roof, is announcing the signing of a new location in Quintana Roo that is expected to open in the summer of 2016.
“Not only does the most recent deal in Quintana Roo show that as a company, we are well on the way to meeting our international development goals, but it further validates that the Boston’s concept is able to flourish in countries outside of the U.S. and Canada.”
The new location will be the first in Quintana Roo but will join the existing Boston’s locations of Yucatan, Merida and Campeche in Southeast Mexico. Similar to the other locations, the new restaurant will appeal to the Mexican culture by offering its guests a contemporary, sit-down family dining atmosphere with a separate sports bar, kid’s area, which allows for family gatherings of all sizes. While Boston’s specializes in gourmet pizza and pasta, its menu features nearly 90 items including salads, sandwiches and a variety of sports bar favorites such as burgers, wings and ribs giving guests an offering of traditional American cuisine.
“This area has been longing for the perfect mixture between family-friendly restaurant and sports-oriented dining environment,” said the owner of Boston’s Restaurant & Sports Bar of Quintana Roo. “The food and atmosphere that Boston’s provides is perfect for families and sports lovers in Playa del Carmen and we are confident that this concept will be welcomed to this area and look forward to serving the community.”
Behind the new signing is franchising expert, Ericka Garza, whose focus is specifically on developing franchise efforts within Mexico. Since joining the Boston’s team 2013, Garza has helped sign deals for 16 locations which include expanding areas with existing franchisees and new groups. The new Quintana Roo Boston’s location will create up to 60 new jobs in the area, which will provide a welcomed economic boost in local communities.
“The success we have been seeing in Mexico has been extremely exciting for our brand for many reasons,” said Ericka Garza, Director of International Franchise Development for Boston’s. “Not only does the most recent deal in Quintana Roo show that as a company, we are well on the way to meeting our international development goals, but it further validates that the Boston’s concept is able to flourish in countries outside of the U.S. and Canada.”
Overall, Boston’s will bring a total of 26 new locations to the country over the next 2.5 years. The first restaurant will open in Mexico City this fall followed by an opening in Monterrey and Tuxtla, Gutierrez in late 2015. Stateside, the company currently has 28 locations operating in 22 states and the company’s sister brand, Boston Pizza which is celebrating more than 50 years of service, has more than 375 locations throughout Canada and is considered the No. 1 casual dining brand in the country.
Boston’s is both a family-friendly casual dining restaurant and an energetic sports bar, all under one roof. For over 50 years, Boston’s has specialized in providing a relaxing atmosphere and fabulous food to parties of all sizes. Boston’s motto is “We’ve gotcha covered,” and with 80+ menu items, primarily made in-house, they deliver on having something for every occasion and taste. The company is currently ranked No. 71 on Entrepreneur magazine’s ‘America’s Top Global Companies’ list, No. 420 on the magazine’s Franchise 500® list and No. 82 on the 2014 Franchise Times Top 200 (Plus 300) list. With sales exceeding $1 Billion in system-wide gross sales, Boston’s grows through franchising and is currently looking to expand around the US and Mexico. Interested in opening in the Midwest, Texas, Southern California, Michigan? Visit bostons.com/franchising today.
Fishman Public Relations
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