Moe's Southwest Grill Introduces Smokin' Chicken Burrito Bowl
Leading Southwest Fast-Casual Brand Finds the Perfect Balance of Heat and Flavor
September 25, 2015 // Franchising.com // ATLANTA - On Friday, September 18, Moe's Southwest Grill® debuted its Smokin' Chicken Burrito Bowl at more than 600 locations across the country, available for a limited time only. The perfect blend of sweet heat and bold flavors, the Smokin' Chicken Burrito Bowl includes smoked jalapeno and honey-glazed all-natural chicken with Southwestern rice, black beans, pico de gallo, shredded cheese, sour cream, handcrafted guacamole, and your choice or more than 20 fresh, flavorful ingredients to customize as you see fit.
This limited time only menu item features two unique ingredients; savory Southwestern rice seasoned with tomatoes and a regional blend of spices and all-natural skinless white breast meat chicken with a smoked jalapeno and honey glaze, grilled to perfection.
"The Smokin' Chicken Burrito Bowl is an unexpected twist on our beloved Earmuffs Burrito Bowl and after testing the product in several key markets, the positive consumer feedback for this entrée was off the charts," said Moe's VP of Global Marketing, Dominic Losacco. "It's vital for us to continue offering our guests innovative and craveable menu items to enhance their in-restaurant experience and keep them coming back for more."
The national TV campaign that will launch the product was directed by world-renowned foodscape artist, Carl Warner, and features a UFO invasion made entirely out of Moe's fresh ingredients. It can be viewed on Moe's YouTube channel here:[https://www.youtube.com/user/moessouthwestgrill1].
About Moe's Southwest Grill®
Welcome to Moe's!® Founded in 2000 in Atlanta, GA, Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe's is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe's is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid's, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe's online at www.moes.com.
About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes inthe United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and McAlister's Deli®, as well as Seattle's Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
SOURCE Moe’s Southwest Grill; FOCUS Brands Inc.
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