On The Border® To Celebrate National Taco Day with 50-Cent Tacos Sunday, October 4th

The World’s Largest Casual Dining Mexican Restaurant Brand Offers Low Price On its Mini Crispy Tacos On Taco’s Special Day

September 29, 2015 // Franchising.com // DALLAS, Texas – On The Border Mexican Grill & Cantina® is turning National Taco Day into a game-watching, margarita drinking, taco eating fun fest.

Ever finish that last bite of a delicious OTB crispy taco and think, “Wow, I wish I had another”? Well, on Sunday, October 4, you can keep ‘em coming as On The Border celebrates the taco’s special day with a super low price - $.50 each - on its Mini Crispy Beef, Mini Crispy Chicken and Mini Crispy Veggie Tacos. OTB’s tacos are hand-prepared, made-to-order and topped with fresh ingredients. The brand anticipates serving more than 100,000 mini crispy tacos that day.
“We are always looking for a reason to be your favorite Mexican restaurant so this is a complete natural for us,” said Ward Whitworth, President of On The Border. “For nearly 33 years, great-tasting, quality tacos have been a part of our history and continue to be important to OTB every day. But on National Taco day, we’re dropping the price and inviting everyone to celebrate. Our restaurants are ready to treat our guests to a great day. Some are even planning taco-eating contests. So bring it! Make plans to join us on Sunday, watch a football game at the bar, have an ice-cold beer or margarita and enjoy our fresh, made-to-order tacos for an unbelievable price.”

Please call your local On The Border for full details as participation may vary. No coupon required. Offer is valid for dine-in only.

About On The Border

On The Border Mexican Grill & Cantina is the world’s largest Mexican casual dining brand, offering an extensive menu of great-tasting, classic and contemporary Mexican food, like sizzling mesquite-grilled fajitas, and Margaritas as big and bold as the border itself. On The Border is owned by Border Holdings, LLC, with more than 150 restaurants in 35 states, Puerto Rico, Asia and the Middle East. Follow and ‘like’ On The Border on Facebook at www.facebook.com/OnTheBorderMexicanGrillandCantina, and @OnTheBorder on Twitter. For more information, visit www.ontheborder.com.

SOURCE On The Border

Media Contacts:

Derek Farley
DFPR for On The Border
704-941-7353
derek@dfpr.com

Tom Beyer
DFPR for On The Border
480-722-1461
tom@dfpr.com

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