September 29, 2015 // Franchising.com // ALISO VIEJO, Calif. - Starting today, guests at Johnny Rockets restaurant chain can enjoy its world famous burgers, now double-stacked and stuffed with all the right ingredients to satisfy the cravings of burger lovers all over the country. Last month, Johnny Rockets' culinary team announced that they were involving consumers in menu development for the brand's ongoing limited-time menu offerings. The new burgers, available for a limited time only at participating restaurants through November 15, 2015, are once again a result of consumer feedback and taste tests. The majority of consumers asked for more beef, more cheese, more bacon and more elements of surprise on their burgers.
Johnny Rockets stuffed, double-stack burgers are a Teriyaki Pineapple Double-Stack, a Spicy Southern Double-Stack and the All-American Bacon Double-Stack.
In addition, guests at Johnny Rockets are going to get goosebumps. In anticipation of the nationwide release of Goosebumps, the new movie starring Jack Black based on the worldwide best-selling Scholastic book series by R.L. Stine, Johnny Rockets is teaming up with Sony Pictures Entertainment for the restaurant chain's first-ever shake celebrating a major studio film release. The Johnny Rockets Goosebumps shake is available now in participating restaurants just ahead of the film's October 16 nationwide release.
The notion that everything tastes better with bacon certainly has staying power on the menu at Johnny Rockets. Consumer demand for bacon at Johnny Rockets continues and comes out on top every time as the most desired ingredient to top burgers and sandwiches. Applewood smoked bacon rules on all the new stuffed and double-stack burgers.
"People already love our farm-fresh hamburgers so it just makes sense that our guests want more of what they love in one sandwich," said Joel Bulger, Chief Marketing Officer for Johnny Rockets. "We've now doubled the beef patties and doubled the taste and also included all the right stuff to complement each burger with a variety of ingredients."
The Goosebumps shake is made with premium vanilla ice cream, chocolate syrup, and milk, mixed with Oreo pieces, and topped with whipped cream, an Oreo garnish, and colorful gummy worms. The frightfully fun Goosebumps shake is designed to satisfy Goosebumps fans of all ages by conjuring up memories of the series.
Joel Bulger continues, "Based on its popularity over the past couple of decades, there is no doubt that many Johnny Rockets guests have grown up reading the Goosebumps books and introduced them to their kids. Goosebumps is loaded with delicious, scary fun, so we're thrilled to be continuing the movie experience with a special Goosebumps shake inspired by the movie."
Johnny Rockets is inviting fans to follow them on Instagram (@johnnyrockets) for a chance to win free shakes or free tickets to the Goosebumps film. To participate, fans are being asked to create a new Goosebumps monster and how to entice it back into its book. All entries must include the hashtag #JRGB. The Instagram campaign will begin on September 29, 2015 and conclude on October 15, 2015. More about the campaign and how to enter, can be found on Johnny Rockets Twitter, Instagram or Facebook pages. (Sweepstakes starts on September 29 through October 15, 2015. No purchase necessary. Open to legal residents of 50 U.S. and D.C. 13+. Go to https://a.pgtb.me/JBNM1j for Official Rules. Void where prohibited.)
Another shake that was introduced for a limited time last month -- the Reese's Peanut Butter Shake -- has out-performed expectations with Johnny Rockets' guests and will now remain on the menu until November 15, 2015. The Reese's Peanut Butter Shake is made with premium ice cream, Reese's peanut butter sauce, chocolate syrup, and topped with mini Reese's peanut butter pieces and whipped cream. And to top off the shake, peanut butter lovers will enjoy a Reese's Peanut Butter Cup.
The Double-Stack burger menu, Goosebumps shake and the Reese's Peanut Butter shake will be available at participating restaurants now through November 15, 2015.
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain's signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 330 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.
Scholastic has over 400 million Goosebumps books worldwide in 32 languages in print since the series introduction in 1992, earning critical acclaim and dominating global best seller lists. R.L. Stine has been recognized as one of the bestselling children's authors in history. Now, the literary phenomenon is coming to the big screen. In Goosebumps, teenager Zach Cooper (Dylan Minnette), upset about moving from a big city to a small town, finds a silver lining when he meets the beautiful girl, Hannah (Odeya Rush), living right next door, and makes a quick friend in Champ (Ryan Lee). But every silver lining has a cloud, and Zach's comes when he learns that Hannah's mysterious dad is in fact R.L. Stine (Jack Black), the author of the bestselling Goosebumps series. As Zach starts learning about the strange family next door, he soon discovers that Stine holds a dangerous secret: the creatures that his stories made famous are real, and Stine protects his readers by keeping them locked up in their books. When Stine's creations are unintentionally released from their manuscripts, Zach's life takes a turn for the weird. In a crazy night of adventure, it's up to Zach, Hannah, Champ, and Stine to team up and get all of these figments of Stine's imagination – including Slappy the Dummy, the girl with the haunted mask, the gnomes and many more – back in the books where they belong to save the town. Directed by Rob Letterman, the screenplay is by Darren Lemke with a story by Scott Alexander & Larry Karaszewski, based on the Goosebumps book series published by Scholastic and written by R.L. Stine. The film is produced by Deborah Forte and Neal H. Moritz.
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. For additional information, go to http://www.sonypictures.com/.
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