New Monster Doughnuts a Scary Addition To Krispy Kreme’s Lineup of Halloween Treats

WINSTON-SALEM, N.C. - September 30, 2015 - (BUSINESS WIRE) - Monsters are on the loose at Krispy Kreme Doughnuts® this Halloween season with the addition of new frightfully delicious Monster doughnuts – perfect for sharing with the ghouls and goblins in your life. The New Monster doughnuts, along with the very popular Pumpkin and Spider Web doughnuts, are available now through Oct. 31 at participating Krispy Kreme Doughnuts shops.

“There’s no better way to celebrate the Halloween season than with Krispy Kreme,” said Dwayne Chambers, Krispy Kreme Doughnuts’ Chief Marketing Officer. “We really think our guests will love the new Monster doughnuts we added to this year’s Halloween sweet treat collection. Along with the Pumpkin doughnut and Spider Web doughnut, we’ve created a unique and delicious way to celebrate Halloween.”

Krispy Kreme Halloween sweet treat collection includes the new Monster doughnut, which is a Kreme filled shell dipped in either electric purple of ghoulish green icing and hand-decorated with white icing and sugar eyes in a variety of six monster faces. The Pumpkin doughnut is a pumpkin-shaped, Kreme filled doughnut topped with orange colored icing with a hand-decorated jack-o-lantern face. The Spider Web doughnut is a Kreme filled doughnut topped with chocolate icing and a spider web design.

For those not daring enough to try the Monster doughnuts, Krispy Kreme Doughnuts’ line of fall flavors are still available at participating Krispy Kreme Doughnuts shops through Nov. 26. The lineup includes the New Salted Caramel Latte and New Salted Caramel Latte Doughnut, as well as the return of the very popular Pumpkin Spice Latte and Pumpkin Spice Cake Doughnut.

Visit www.KrispyKreme.com for more details.

About Krispy Kreme

Krispy Kreme Doughnuts is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. The Company has more than 1,000 retail shops in 24 countries. Connect with all things Krispy Kreme® at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150930006668/en/.

SOURCE Krispy Kreme Doughnuts

Contact:

Darryl Carr
Krispy Kreme Doughnuts
Sr. Director, Corporate Communications
336-726-8996
dcarr@krispykreme.com

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