DoubleTree by Hilton Debuts in North Carolina’s “Twin City” with Opening of Newest Hotel
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DoubleTree by Hilton Debuts in North Carolina’s “Twin City” with Opening of Newest Hotel

In the Winston-Salem University AreaFollowing Multi-Million Dollar Transformation

October 02, 2015 // // WINSTON-SALEM, N.C. and MCLEAN, Va – DoubleTree by Hilton today opened DoubleTree by Hilton Winston Salem – University, located just two miles from Wake Forest University with convenient access to the area’s major highways, businesses and leisure destinations. Formerly the independently-owned University Hotel & Conference Center, DoubleTree by Hilton Winston Salem – University opens following a $6 million property-wide renovation that included upgrades to the lobby, redesigned guest rooms and newly-updated meeting facilities, outdoor pool, fitness center, 24-hour guest pantry and business center, and a new lobby restaurant and bar for guests to enjoy. The hotel is owned by Salem Hotel Group LLC and managed by Paragon Hotel Company.

“A rich history and bustling economy continue to make Winston-Salem a sought-after destination for both business and leisure travelers. Outside of the downtown area, there have been no full service hotels catering to this savvy travel audience until now, with the opening of DoubleTree by Hilton Winston Salem – University,” said John Greenleaf, global head, DoubleTree by Hilton. “We are proud to introduce our brand’s first hotel in the market and deliver travelers an upscale, full service hotel option that is known for providing award-winning service worldwide – starting with our signature warm chocolate chip cookie welcome and continuing at every touch point during their stay.”

The six-story, 150-room hotel features eclectic, yet modern décor that celebrates the arts and innovation for which Winston-Salem is known. The hotel’s contemporary new look incorporates modern furnishings and artwork, encompassing an energetic color palette marked by rich purples, silver hues and dark wood grain accents. Guests are welcomed by a sleek, open lobby and stylishly-appointed guestrooms that offer striking views of the city and surrounding Pilot Mountains. Guest rooms feature 42-inch HDTVs, mini refrigerators, in-room safes, large ergonomic work desks with connectivity panels and bedside LED reading lights.

Throughout their stay, guests will find a range of complimentary offerings, including an outdoor pool and deck complete with a fire pit, newly-expanded 24-hour fitness center with the latest Precor equipment, 24-hour business center and free Wi-Fi throughout the hotel’s public areas and guest rooms.

Guests visiting DoubleTree by Hilton Winston Salem – University will enjoy contemporary American cuisine at Providence Restaurant, open for breakfast, lunch and dinner and serving delectable signature dishes local to the Piedmont Triad area, such as the seasonal favorite of North Carolina grouper pan-seared with cured prosciutto and baby clams, or Ashley Farms’ grass-fed strip loin of beef, smoked with sea salt, green and pink peppercorns and shredded greens. In the evening, guests can unwind at Providence Restaurant’s full service bar to sip on a hand-crafted cocktail or enjoy nightly drink specials.

With seven flexible meeting rooms totaling 6,000 square feet, DoubleTree by Hilton Winston Salem – University is the ideal destination for weddings, special events and receptions for up to 250 people. For larger events, the hotel offers the 3,105 square foot Serendipity Ballroom and the 2,070 square foot Salem Room. For smaller group gatherings, the hotel offers the Meetings Simplified by DoubleTree by Hilton package from $45 per person, which includes the meeting room, basic Wi-Fi, meeting supplies including a flipchart, markers, extension and power cord; and all day non-alcoholic beverage service. Onsite catering is available to enhance any function.

“As the only full service hotel outside of the downtown area, DoubleTree by Hilton Winston Salem – University is primed to become the go-to destination for all who travel to our city,” says Joshua Rubio, general manager, DoubleTree by Hilton Winston Salem – University. “From prospective students and their families to designers and buyers attending North Carolina’s famed High Point Market, we look forward to welcoming guests at this beautiful new hotel and delighting them with the first-rate DoubleTree by Hilton service and experience.”

DoubleTree by Hilton Winston Salem – University is convenient to a number of local attractions, such as historic Mayberry, Old Salem Museum and Gardens, Pilot Mountain State Park, local wine tours, Reynolda House Museum, golf courses, SciWorks, BB&T Field and Sara Lee Soccer Complex. Nearby businesses and corporate offices include Blue Cross & Blue Shield of North Carolina, Hanes, B/E Aerospace and Wilco-Hess. Located just 34 miles from Piedmont Triad International Airport, DoubleTree by Hilton Winston Salem – University is an ideal destination for both business and leisure travelers.

In addition to the warm chocolate chip cookie welcome, guests will enjoy other DoubleTree by Hilton brand amenities, including an assortment of gourmet in-room tea and coffee choices from The Coffee Bean & Tea Leaf®, the refreshing London-based Aroma Actives natural skin and body care line and an industry-recognized service culture built around the idea of CARE, which stands for Create a Rewarding Experience for guests, team members and the community.
DoubleTree by Hilton Winston Salem – University participates in the Hilton HHonors® loyalty program, which is open to all guests and free to join – visit here for enrollment information. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, access to digital check-in and Digital Key (at participating hotels) and no hidden fees, only when they book directly through Hilton. To mark the opening, Hilton HHonors members will earn double points for stays completed through March 31, 2016. Additionally, Diamond Hilton HHonors guests will enjoy the complimentary Wake Up DoubleTree Breakfast and 1,000 bonus points, and Gold Hilton HHonors guests will have the option of complimentary continental breakfast or 1,000 bonus points. Based on availability, Hilton HHonors members will also enjoy upgrades to the hotel’s exclusive Hilton HHonors floor.

DoubleTree by Hilton Winston Salem – University is located at 5790 University Parkway, Winston-Salem, North Carolina, 27105. For more information, or to make a reservation, travelers may visit or call +1 336 767 9595.

Media can access additional information on DoubleTree by Hilton Winston Salem – University at For more news on DoubleTree by Hilton hotel openings, visit

About DoubleTree by Hilton

With a fast-growing, global collection of more than 425 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents and nearly 40,000 rooms in the pipeline, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our Team Members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers Team Members to provide the special comforts and acts of kindness that make the traveler feel human again. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in and choose their room.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at Social media users may connect with us at, and For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,440 managed, franchised, owned and leased hotels and timeshare properties, with more than 730,000 rooms in 97 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit for more information and connect with Hilton Worldwide at,,,, and

SOURCE Hilton Worldwide


Lindsey Daniels
Hilton Worldwide
+1 703 883 5986

Kate Thacker
For DoubleTree by Hilton
+1 404 879 9194



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