IHG Announces New In-Room Coffee Offering for Holiday Inn® and Holiday Inn Express® Hotels
Beginning in 2016, all properties in the U.S. will feature Keurig® K130 brewers.
October 02, 2015 // Franchising.com // ATLANTA – At its 2015 Americas Owners Conference in San Francisco, IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)], one of the world’s leading global hotel companies, announced a new relationship between its Holiday Inn® and Holiday Inn Express® brands and Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a personal beverage system company revolutionizing the way the world creates and enjoys beverages. As part of this new relationship, beginning in 2016, all Holiday Inn and Holiday Inn Express hotels in the United States will introduce a new in-room coffee experience featuring Keurig® K130 brewers and select Keurig® K-Cup® coffee products.
Heather Balsley, Senior Vice President, Americas Brand Management, IHG said: “We know that a great coffee experience is tremendously important to our guests at both Holiday Inn and Holiday Inn Express hotels. Last year, Holiday Inn Express hotels introduced our new Smart Roast™ coffee on the Express Start™ breakfast bar, which has had a positive impact on guest experience. This year, through this new relationship with Keurig, we are taking the next step and providing a high-quality solution for our in-room coffee offering at both Holiday Inn Express and Holiday Inn hotels. This new standard is expected to enhance our guests’ experience through the delivery of a great cup of coffee, and will drive operational efficiencies and brand perception, which are both important to our owners.”
The Keurig® K130 brewer is designed to offer hotel guests a touch of home when they are away from home. IHG completed guest research which found that the overwhelming majority of target guests knew of and had used a Keurig® brewer. Its step-by-step instructions allow guests – even a first time user – to easily operate the brewer. With the Keurig single cup brewing system, guests can brew a single cup at the touch of a button, and enjoy a fresh cup of coffee with no mess or clean-up. Additionally, each Keurig® K-Cup® pod is complete with a filter and fresh ground coffee sealed inside to preserve freshness. The simple and convenient coffee experience is favored by guests and has strong potential to improve guest experience and deliver a great tasting beverage.
Bob Murphy, Senior Vice President and General Manager of the Keurig Away From Home business unit said: “We are pleased the Keurig K130 brewer has been selected by IHG to be the brand standard at its Holiday Inn and Holiday Inn Express properties in the U.S. These brands are well-known for providing high-quality accommodations and a broad array of amenities to their hotel guests. Our research shows, of preferred hotel amenities, in-room coffee is second only to wireless Internet, and we believe the in-room Keurig brewing system is the ideal complement to any guest’s stay.”
The new coffee offering will roll out to guestrooms at all Holiday Inn Express hotels in the U.S. in Q1 2016, and the solution will be introduced at Holiday Inn hotels beginning in Q3 2016.
About the Holiday Inn® brand
With 1,205 hotels worldwide, Holiday Inn® is the most widely recognized lodging brand in the world and has helped millions of travelers discover the joy of travel since its inception in 1952. Designed to meet the needs of both business and leisure travelers, Holiday Inn hotels deliver memorable experiences through warm and welcoming service, contemporary design that blends the familiar with the new, and a sense of comfort unique to the brand and its iconic green sign. At Holiday Inn hotels, guests can find amenities to help them work and play, including full-service restaurants where Kids Eat Free, meeting and business facilities, bright swimming pools and comfortable lounges all designed to help guests relax and refresh, making travel more enjoyable for all. For more information about the Holiday Inn brand, visit www.holidayinn.com or call 1-888-HOLIDAY. Find us on Twitter http://www.twitter.com/holidayinn or Facebook www.Facebook.com/holidayinnhotels.
About the Holiday Inn Express® brand
Holiday Inn Express® hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start™ breakfast bar with new healthier offerings, free high-speed Internet access and free local phone calls (U.S. and Canada only). There are currently nearly 2,400 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, visit www.ihg.com/holidayinnexpress. Find us on Twitter http://www.twitter.com/hiexpress or Facebook www.Facebook.com/holidayinnexpress.
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is a personal beverage system company revolutionizing the way consumers enjoy their favorite beverages through the power of innovation, technology, and strategic brand partnerships. With an expanding family of more than 70 beloved brands and 575 beverages, our Keurig® hot and Keurig KOLD™ beverage systems deliver quality, convenience, and exceptional beverage choice at the simple push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world. By reimagining how beverages can be created, personalized, and enjoyed, we inspire consumer passion, turning everyday routines into extraordinary experiences. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products: www.keurig.com, www.keurig.ca, www.keurig.co.uk. For more information about the new Keurig® KOLD™ system: www.keurig.com/kold.
About IHG (InterContinental® Hotels Group)
IHG (InterContinental® Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 4,900 hotels and 724,000 guest rooms in nearly 100 countries, with almost 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 88 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental® Hotels Group)
Holiday Inn® Brand Family
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